The Flip
The Flip
Apr 30, 2020
Building Through Crises
25 min

As we continue to weather the unprecedented COVID-19 pandemic, and its second order effects on the economy, hat lessons can we learn from those who have lived, survived or even thrived through somewhat similar circumstances in the past? In this episode, we hear stories from three entrepreneurs whose past experiences may be useful for the entrepreneurs of today.

2:07 - 'Tokunboh Ishmael, Co-founder and Managing Partner of Alitheia Capital, shares her experience attempting to fundraise during the 2008 Global Financial Crisis. Her firm wound up pivoting to a partnership-centric approach - a strategy which has endured for the past 13 years.
8:38 - We hear Appfrica's origin story from its founder, Jon Gosier. Through Tech for Good and other client-based work around the continent, Jon was able to bootstrap Appfrica and ultimately make investments out of the company's balance sheet.
14:25 - Much like Jon funded his business and investment activity through cashflow, Craig McLeod, the CEO of BoxCommerce, has bootstrapped his business through service-based revenue. Craig shares how he's built his business to service his clients, while leveraging that revenue to build their main business. The Business Insider article referenced is here: https://www.businessinsider.com/how-long-companies-can-survive-without-bringing-in-money-2020-3?IR=T
17:34 - We hear again from 'Tokunboh Ishmael on the resiliency and diversification of one of her firm's portfolio companies, MAX.NG, and the advice she is presently giving her entrepreneurs.
20:38 - My b-mic, Sayo Folawiyo, and I discuss this episode, and the way in which Sayo is approaching the situation caused by the COVID-19 pandemic.

 

Sales Gravy: Jeb Blount
Sales Gravy: Jeb Blount
Jeb Blount
Why You Should Stop Trying to Sell Yourself
Sales Myth: You Have to Sell Yourself Most of us, at one time or another in our careers, have heard some trainer or manager exclaim, “You have to sell yourself.” “If you want to get that job, son, you have to sell yourself.” “The real key to sales is your ability to sell yourself.” “If you want others to like you, you’ll have to sell yourself.” The Sell Yourself Cliche This philosophy is prevalent in business culture. A while back, I was at an Ivy League University for a speech by a successful businessman to a group of MBA students from the top business schools in the world. The speaker was so well respected that when he walked into the room there was a hush. The audience members were on the edge of their seats in anticipation. And what was the message? What was the secret of success that this revered businessman offered? “Never forget how important it is in business to first sell yourself.” The entire audience nodded in unison. For this wise man and many others, the phrase sell yourself  has become an easy-to-use cliche´. It just rolls off the tongue. Like the audience at the speech I attended, most people will nod their heads in agreement to the statement as if some prophet on a hill had just read it from stone tablets. People Buy You for Their Reasons, Not Yours Sales expert and bestselling author Jeffrey Gitomer teaches a simple philosophy, “People love to buy but they hate to be sold.” In other words, most people prefer to buy on their terms. They do not want or appreciate a hard pitch or a features dump. They buy for their reasons not yours. Yet daily salespeople across the globe, on the phone, video calls, email, social media, and in person, sell to their customers by dumping data, pushing their position, or simply trying to talk their way into a sale. They sell themselves to anyone else they can get to stand still for more than five minutes. But it does not work, because people like to buy, they don’t like to be sold. When You Try to Sell Yourself You Push People Away The harder you try to sell yourself to others, the more you push them away. A conversation where the other person tells you all about themselves, their accomplishments, and how great they are is a turnoff. It is a features dump. Think about it, the most unlikeable human in the world is the person standing in front of you talking about themself. You don’t walk away from that conversation thinking how much you would like to spend more time with them. Instead you think, “What a jerk,” or “How boring,” or “Wow,  that guy is full of himself.” We Love to Talk About Our Favorite Person Still, we do love the opportunity to sell ourselves. Most of us, if given the opportunity, will talk for hours about our favorite person, oblivious to the negative impact it has on how we are viewed by others. When pressed, experts who are quick to tell you to sell yourself, are unable to explain exactly how to do it. Sure, they will offer tips, but it's mostly hyperbole. Here is the brutal truth: You cannot sell yourself to others; you have to get others to buy you on their terms. You're Talking, They Aren't Buying Even if you are preceded by a great reputation and others are anticipating meeting you, your attempts to sell yourself can backfire. I learned this lesson at a speech I gave to a large dinner group. One of the audience members was such a big fan of one of my books, that he lobbied the meeting organizer to be seated right next to me. During dinner he asked me questions, and I talked and talked and talked—about me. A few days after the speech, I called the meeting organizer to follow up and offer my thanks. I thanked him for seating Daniel next to me and asked him if Daniel had had a good time. He hesitated for a moment and finally said, “I’m telling you this because I like you; but Daniel did not come away with a very good opinion of you.” It was like being punched in the gut!
7 min
The Brandon Zhang Show
The Brandon Zhang Show
Brandon Zhang
S2E22 "Cathryn Lavery - Launching DTC Brands and Picking the Right Co-Founder"
On today’s episode, Cathryn Lavery joins us to talk about how she prepared for her jump to entrepreneurship, picking the right co-founder, and the keys to a successful Kickstarter campaign. Cathryn Lavery is the Founder & CEO of BestSelf Co — an organization dedicated to helping people become their best selves, fulfill their potential, and lead happier lives. Cathryn has sold launched and sold over $25 million in DTC products and was placed #318 on the Inc 5000 list in 2019.  Links: Cathryn's Company Best Self Cathryn's Personal Website How to Name Products Article on Finding a Co-Founder Article on Kickstarter Campaigns Article on Building Relationships as an Introvert Contact Me: My Twitter My Website 5 Key Takeaways:  * The Foundation was a program that helps people build their own businesses to create their own freedom. And it was focused on helping you find a problem industry and finding a solution, it gives you accountability partners, different lessons and modules, and guides you through that process. It was one of the first times I was surrounded by other entrepreneurs and it was actually where I met my co-founder.   * The most important part about a Kickstarter campaign is being able to understand who you are selling to and why the product will help him. This was easy for me to articulate in my first product as the audience was me and just writing about my personal experience helped me find that audience.   * People often think that introverted means anti-social. That’s not true, it just means that I might need time to regroup alone. I think introverts and extroverts just have different ways of managing their energy. This is why I think introverts often think that they can’t network as effectively because of this idea that being social is tied with being extroverted.   * I think looking back at my search for a co-founder, obviously complementary skills were really important but I also should have had more conversations to understand their values, their goals for the future of the company, etc. A business partnership is basically a marriage and you want to have the same level of trust and belief in a business partner as you would a partner in real life.   * I just read this book “The Five Dysfunctions of a Team” and the first domino was a lack of trust. And this is because you have a group of people that are all afraid of being vulnerable and it creates this artificial harmony where no one is able to be themselves. The best way to deepen relationships is by being vulnerable.
58 min
The Brutal Truth about B2B Sales & Selling - The show focuses on Hacking the Sales Process
The Brutal Truth about B2B Sales & Selling - The show focuses on Hacking the Sales Process
Sales - Brian Burns
COULD THIS ONE HABIT INCREASE YOUR WIN RATE IN B2B SALES?
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: * 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION * OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. * UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE * FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. * ALL CONTENT IS VIDEO BASED AND SELF PACED * I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. * YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo = http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST
50 min
B2B Sales Questions Show - Brutally Honest Answers - Sales Hackers Ideas
B2B Sales Questions Show - Brutally Honest Answers - Sales Hackers Ideas
Sales
DO I REALLY NEED A PROCESS OR JUST BE GREAT AT SELLING?
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: * 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION * OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM * UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE * FULL ACCESS ON DAY ONE   Video Emails by Covideo = http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Join The Gaggle and Spread The Brutal Truth: http://gaggleamp.com/i/xfpnkxv   LeadFuze Coupon = SALES20 - to get 20% more leads https://www.leadfuze.com/#_l_1i       Use Find that Lead to get anyone’s email: https://findthatlead.com/pricing#_r_brian81   Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com       Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST
14 min
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