Amy and Hilary take the mystery out of brand for master framer Keith Grayhorse. The Los Angeles craftsman calls in to ask a reasonable question, one that resonates with anyone who is mystified by the idea of branding or wonders if it is worth the effort. The Brandsmiths took the opportunity to talk through what branding really is (not what you may think) and how Keith’s digital marketing outlets – his website and Instagram – could be better used to showcase his brand. On this show: social media strategy, branding explanation and application. Got a question yourself? Hit us up at firstname.lastname@example.org - you could be a guest!