Journey mapping in NGOs
Play • 13 min
NGOs have experience management in their DNA: the primary goal of both NGOs and experience designers is to make the world a better place. Journey mapping as a tool can support them in reaching this goal in a more structured way.

Supporting people in need like children, elderly people, people with disabilities, people in economically poor regions, but also animal welfare, nature, and sustainability. The list of NGO types is a long one.

However in this session, we take one component that unites many NGOs: they depend on a very limited budget and, hence, heavily rely on people who engage themselves voluntarily, without receiving any salary or any other extrinsic motivators. Without these volunteers, the organizations would hardly be able to have the impact they strive for.

In this session we cover:
- The relevance of journey mapping in volunteer management 
- Volunteer experience questions to solve in NGOs 
- How to create a journey map for volunteer management 
- Typical challenges of introducing journey mapping to NGOs

Check out the original article, including example journey maps and other details, on
Creat your own journey map on
Learn more about experience innovation on
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