Quantity vs Quality.
Content Creation vs Content Distribution.
Value vs Volume.
Which combination would you focus on for your business? Social media marketing? Will work for your audience?
It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?
This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.
Beyond The Episode Gems:
Book referenced: Six Second Stories by B. Rain Bennett
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.
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