Black Friday 2020 Facebook Marketing Strategies
42 min

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.

Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.

You'll the hear answers to:

  • Your 2020 FB Ads Strategy
  • Which promos were the most successful in 2019
  • When to use Campaign Budget Optimization
  • A 2019 FB Ads Postmortem
  • 2020 BFCM Considerations

Show Links

This episode made possible by Rewind

Never miss an episode

Help the show

What's Kurt up to?

The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
279: SaaS Revolution: An Inside Look at Starting A Software Company
Thinking about starting a software company? This week’s guest is giving you a behind-the-scenes look at exactly what to expect. Michael Facchin is the ultimate bootstrapper. His digital marketing career started in freelance, then he built an agency, Search Scientists, but soon came to a daunting realization: His business wasn’t future proof. With the rise of AI and Facebook Ads becoming more intuitive, he knew manually pulling the levers for his clients’ ad spend wasn’t going to last forever. Thus, Ad Badger - a software tool designed to optimize Amazon PPC - was born. It’s been over two years since Michael was last on the show and I’m so excited to have him back. Not only is Michael one of my closest friends, but he’s an expert at PPC and in today’s episode he’s sharing the ins and outs of starting a software company, the pros & cons of bootstrapping vs joining an accelerator, having VC funding, and a few key insights he’s learned on his entrepreneurial journey. If you’ve ever considered starting a software company, this episode is for you. Enjoy! Episode Highlights * 5:38 Mike’s journey from biology teacher to ads agency owner * 8:03 Growing a business as a result of the rise of AI * 12:11 Why Amazon has the best ad platform for direct response marketing * 15:12 A bootstrappers mentality vs the accelerator mentality * 18:45 How to determine if an accelerator is a good idea for you * 21:05 The metrics Michael focuses on most to move his business forward * 23:23 Mike’s unique perspective on retirement * 26:19 How Michael is evolving his workhorse mentality and detangling himself from entrepreneurship * 31:27 The motivation behind diving into entrepreneurship * 34:55 The hardest part about starting a software company * 41:01 How Michael and his team use the scrum methodology and why they are moving away from Slack * 46:27 What Michael wishes he could tell his younger self * 48:28 The number 1 thing every entrepreneur should have on their entrepreneurial journey * 50:54 Michael's favorite book on entrepreneurship that changed his leadership style for the better * 53:14 Is Ad Badger right for you? Links and Resources: * Michael Facchin on LinkedIn * Ad Badger * Search Scientists * PPC Den Podcast * Ad Badger on YouTube * Reboot by Jerry Colonna * TechCrunch * Crunchbase * Podcast 115: How Retargeting Will Improve Your Business’ Results * @a_brawn on Twitter * Brand Growth Experts * Review or subscribe on iTunes
58 min
Business Lunch
Business Lunch
Roland Frasier
Episode 216, Daymond John’s Biggest Takeaways From 2020
“All the success that he (Daymond) has achieved has happened because he combines intelligence with an incredible amount of hustle, and this is critical; humility. I’ve never seen somebody so willing to give and so willing to share it. And that is exhibited right now at this moment because he’s here talking with us.” Ryan Deiss Daymond John doesn’t need much introduction among entrepreneurs. He is an American businessman, investor, television personality, author, and motivational speaker. In this episode of Business Lunch with Roland Frasier, we get to sit and hear what guest Daymond John had to say to the participants of Ryan and Roland’s 21for21Challenge. You can read more about that here. “The biggest breakthroughs happen when we’re kind of backed up against the wall. That’s when we’re forced to act. We tend not to fix things when they aren’t broken. So that’s really what this, 2020 has been about a year of learning”. Ryan Deiss. Listen Today For, • Why Daymond is always optimistic, even in a year like 2020.  “But many times you see that these people, your staff, and your customers and your partners and strategic partners, they step up. I’ve also seen a lot of tragic things happen around the country, but I’ve also seen people who have nothing go out of their way and give what they can. So I’m always an optimistic person about what’s going on in the world.” Daymond John. * The two different kinds of people there are in the world and how they respond to difficult times. “COVID has just highlighted either people’s weaknesses or people’s strengths.” Daymond John. * The importance of your WHY. * The big thing he learned from 2020 that he will take into 2021 “What are you really selling you in your business, in your brand? What are you promising somebody? And the best way to do it is to explain it is like if you’re a gym and you’re selling people gym memberships, and you think that that’s what you’re selling people, know that you’re selling them a healthy lifestyle, you’re not selling them gym memberships. So, understand what you are delivering to somebody, and you’ll realize that your brand or yourself, you’re much larger than you thought”. Daymond John. * The flip-side tip not to forget. “Don’t do things that are not in the area that you’re at, just because it’s an easy way to make money because you will repel customers just as quickly. I’ve seen that happen already as well.” Daymond John. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform here.  Mentioned In This Episode Thank you to our partners, Conversion Fanatics. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
19 min
The Email Marketing Show
The Email Marketing Show
Writing email every day vs batch writing in one go
Do you like to write your emails as you go, or are you a die-hard batcher?  Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing. Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business.  However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up….. The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.   (03:12) What’s the deal with all the copy-cats?  (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right? (07:56) Another big benefit to batching and it’s all in the structure. (09:28) The biggest downside to batching….which WILL happen to you at some point.  (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy?  (13:13) This downside to batching is one of the reasons why we tend not to do it. (14:27) The main reason we like to write as we go.    (16:42) Something HUGE has just happened in the world. What do you do? (19:26) Happy Birthday to us!  (21:11) Are you a lover of routines?   (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad? (28:44) A hybrid approach…how could that work well? (31:50) How we like to use the hybrid approach.  (34:44) What are YOU going to do?  Episode Resources (Download The Email Marketers' GamePlan) (JOIN The League Of Extraordinary Email Marketers) (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
37 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Jay Papasan - The ONE Most Important Focus For Every Business
Today we are chatting with Jay Papasan, co-author of The One Thing who works alongside Gary Keller, of Keller-Williams Real Estate. Jay comes from a publishing background and has worked with some big names such as Mia Hamm and Bill Phillips to help them get their books published. He currently serves as the Vice President of the learning division of Keller-Williams, and today we talk about his perspectives about writing books, course creation, lead generation, time blocking, goal design, and more. Jay also talks about knowledge management, which is a rabbit hole that we’ve been looking into, so the part where he dives into how to consume books and his process of reading and locking in the knowledge was a real win. Plus we talk about how to be well rounded and pulling sources and information from all walks of life, so as not to live in an echo chamber where our learning is stalled. After you’ve listened be sure to check out our previous show with The One Thing’s Geoff Woods for more goal setting tactics and our show with Jeff Spencer where we chat about the roadmap that champions follow and how to find the right goals for you. “When we talk about a process for self-improvement, you have to read, you have to reflect on what you read, and that reflection is where you’re comparing your experience and your beliefs to what this person is telling you. And then you have to codify it in your notebook.” - Jay Papasan Some Topics We Discussed Include: * What is Matt’s ideal job? (guitarist for a punk rock band? Instructor for a shark cave diving school? tune in to find out!) * How to read with purpose * Time blocking to get more done and extra time for the things you love * The one most important thing for every business * Misconceptions around The One Thing concept * When you should be challenging your beliefs * Tips on learning that will cut out time-wasters and books you should probably not finish * Why you want to read books on finances and money every year, even if you are an English major * And much, much more! Resources From Jay Papasan: * The 1 * The One Thing by Gary Keller & Jay Papasan References and Links Mentioned: * Positioning & The 21 Immutable Laws by Al Ries and Philip Kotler * The Road Less Stupid: Advice from the Chairman of the Board by Keith Cunningham * How I Lost 170 Million Dollars by Noah Kagan * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by our go-to SEO research tool,, and by Easy Webinar - be sure to check out these special deals for our listeners. * How Billionaires Set Their Goals - Geoff Woods * The Roadmap That Champions Follow - Jeff Spencer
1 hr 15 min
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Tech Money Talks The #1 Dropshipping Podcast With E-commerce Professional Dropshipper Brian McCumber
Brian McCumber @techmoneytalks
Kory & Rodney, E-commerce Dropshipping Mansion Kaizen House, Behind The Scenes View, Free Access For Podcast Listeners
🔥 Returning Featured Guests Kory Szostak and Rodney Zachariuk back on Tech Money Talks! For those of us in ecom you should know who Kory and Rodney are, because they are one of the few Partners in Dropshipping crushing it in e-commerce and was featured in Oberlo's Blog for taking a store from zero to over $350,000 in 8 months. They were featured on Tech Money Talks during the beginning of 2020, back in February, before the COVID pandemic started changing the world. Since then, Kory and Rodney have been growing and helping many people in ecom. They also started the Kaizen Ecom House with a couple other ECOM guys, which is basically like a Ecom Mansion Frat House. 🏘 Kaizen House on Instagram 🚀 Connor Shelefontiuk Shoutout 💥 FREE DROPSHIPPING COURSE!! 👀 Oberlo YouTube Interview with Jessica 👀 Oberlo Blog Feature 🔴 FOLLOW Rodney and Kory: Instagram: ✅ Dropshipping Without Paying For Ads using Drop Posting™ 🔊 Tech Money Talks on Spotify 🔊 Tech Money Talks on Apple Podcast 🌲 Tech Money Talks Link Tree 🔴 FOLLOW BRIAN MCCUMBER TECH MONEY TALKS: Tech Money Talks on Instagram:  Tech Money Talks on Twitter: Tech Money Talks on Facebook: Tech Money Talks on LinkedIn:  Tech Money Talks on SoundCloud: Tech Money Talks on Web:  ✅ FREE Access! Dropshipping Insiders Group ✅ Dropship Funnels Done For You Service ✅ Get Sales Without Paying For Ads! Dropship By Phone Course: 👀 WATCH TECH MONEY TALKS ON YOUTUBE! YouTube: --- Send in a voice message: Support this podcast:
55 min
The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: Inside My Daily Schedule (With a 2yr Old)
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful. From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world. Don’t forget that the doors to Offer to Optimized are now open! This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less. As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at Links & Resources Mentioned in this Episode: Full show notes available at
18 min
More episodes
Clear search
Close search
Google apps
Main menu