Today we celebrate the one-year anniversary of the Sales Talk for CEOs podcast! Throughout the past year, I've featured two types of episodes on the show. In the “CEO Journey” series, I interview CEOs to learn about how they grow sales. Next, in the Experts Series, I interview experts I know will have advice to help you grow sales. So today, we kick off a new segment: the Insights Series! These will be episodes with just you and me where I share insights on various topics that will help you elevate sales. The first topic, making sales easier.
The key to making sales easier is alignment. As CEO, you are the only one who can make the changes needed to align your teams to make sales easier. It starts with aligning your sales process with your buyer's journey. That’s hard to do if you don’t have alignment between your sales and marketing teams (and the rest of your organization) to take a customer-focused approach. Listen in as I share advice on where to focus your attention and what CEOs can do to make sales easier.
1:06 A year in review
2:52 Introducing the Insights Series
3:19 Making sales easier
3:51 The importance of alignment
6:01 The CEO's role as orchestrator
7:41 Make it easier for customers to buy
"What CEOs need to know is that sales shouldn't be so hard. If it's hard it’s because there is no alignment between the way the buyer wants to buy and the way you sell.”
You can learn more about and connect with Alice Heiman in the links below.