The startup industry is littered with failed businesses that didn’t reach the five-year mark. It’s a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don’t get the help that they need. That’s why I’m excited to welcome my guest for this episode of Sales Talk for CEOs: Craig Zingerline, CEO and founder of Growth University. Growth University delivers on-demand training programs geared toward early-stage startups to give them the information they need to make better decisions and grow their startups faster.
In this interview, Craig shares advice for some of the common problems that startups face, such as choosing the wrong marketing channels and not understanding potential buyers. He also discusses some of the success strategies that Growth University uses, including details about their customer acquisition strategies and how he protects his time by disqualifying potential buyers who aren’t a good fit. If you are a startup CEO, this is a must-listen episode!
2:04 Helping startups succeed
9:54 Choosing the wrong marketing channel
12:23 Not understanding your potential buyers
16:10 Gathering data through curious conversations
27:07 Refining your product from beta-version feedback
34:34 Four customer acquisition strategies
42:23 The importance of qualifying the potential buyer
45:34 Disqualification how-tos
“Every founder needs to get the tooling in place so they can understand where each customer is coming into the buying process. The key is to know where your business is coming from. Which lead source is producing the best results.”
Connect with Craig Zingerline in the links below:
You can learn more about and connect with Alice Heiman in the links below.