The 3 Stages of Business Growth with Orrin Broberg
Play • 42 min

According to Orrin, the three stages of business growth are as follows:

Stage 1: You’re scrappy and entrepreneurial with a ‘let’s just get it done’ kind of attitude. As for sales, you do most of the work yourself.

Stage 2: ‘Let’s get some kind of management in here!’ becomes your mission. You start to grow your sales team and add people in layers into the organization. You may even start to get some investors.

Stage 3: The 3 p’s are in place: people, process, and product. Backed by a good board and investors, and with trusted sales, marketing and customer success managers in place, you are free to become a future-oriented, strategy-focused leader.

Having made it to Stage 3, Orrin takes a look back at the journey that got him there, sharing advice for each stage and the kind of things he wished he knew along the way. No matter which of the stages of business growth you are currently in, you are sure to gain new insight that will help you reach your next milestone.



10:20 – Building relationships to land big customers

14:14 – The 3 stages of business growth

18:32 – Stage 1: The scrappy entrepreneur

23:43 – Stage 2: Learning to delegate

31:24 – Setting yourself up for success in Stage 3

35:52 – How to know you’ve made it to Stage 3

38:22 – What’s coming in the future



“When you have a well functioning team it frees leadership to focus on the vision and where the business is going.”


Connect with Orrin Broberg in the links below:




You can learn more about and connect with Alice Heiman in the links below:



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