Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen
Play • 30 min


1:20 Changes to hiring during the pandemic

8:25 Growth of sales operations during the pandemic

11:25 How to integrate roles on your team to serve customers better

14:10 The CEO’s unique role in sales

18:38 Balancing a CEO’s many responsibilities

22:40 Switching your sales strategy when inbound calls increase

25:07 Growth opportunities on the horizon



“The customer wants it to be seamless. They don’t want to have your services coming from 15 different directions and different messages. They know what they want, and they want it to be seamless. They don’t really care what happens behind the scenes. They just want good results, a good outcome.”



Connect with Bronwyn Allen in the links below:




You can learn more about and connect with Alice Heiman in the links below.



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