Startup Boards 101
Play • 39 min

As serial founders, we’ve seen a lot of board meetings.Tom has even been in board meetings where the board has referred to him in the third person, in reference to how great his replacement was going to be! Not a great time (side note: Tom narrowly avoided dismissal - nobody else was crazy enough to take the job of CEO).

A board isn’t a thing to be managed, but it also isn’t an opportunity to be “your authentic self.” Founders must thread the needle and effuse optimism while also seeing things as they truly are. Speak plainly - don’t treat your board like mushrooms and only feed them in the dark.

At super{set}, we build trust with our CEOs and co-founders to a degree not typically seen on company boards. We’re intentional about when we put on our hats as fiduciaries, and when we take them off to put on our hats as friends.  We aim to show up with the context and calm that only comes from being operators and founders who have been in the same shoes as our leadership teams.

Learn more about how we at super{set} found and build data-driven companies at

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