May 25, 2022
Experimental Frameworks and Storytelling in Product Management With Geoffrey Byers of ParkHub
With over 10 years of experience delivering enterprise SaaS products with organizations including Siemens, IBM, Intuit, Capital One, and now at ParkHub, Geoffrey Byers knows what it takes to get products built. In this episode of Product Chats, Geoffrey explores how he employs storytelling in product management to get organizational buy-in and create emotional responses with all stakeholders.
Time Stamped Show Notes
Differences in managing products at Fortune 100 companies and startups [02:33]
Encouraging product teams to fail quickly [03:58]
Experimental frameworks [05:56]
Opportunity overload [10:14]
Honing in on opportunity value [11:37]
Creating magical user experiences [14:03]
Storytelling in product [15:25]
Tailoring stories for different audiences [17:42]
The emotional vector or product [18:19]
Getting buy-in from different teams [20:37]
Advice for aspiring product managers [22:03]
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