Built in Seattle with Adam Schoenfeld - Leslie Feinzaig (Female Founders Alliance CEO) on the business of FFA, finding market fit, and authenticity as an advantage

2% of venture capital goes to women and non-binary founders. Female Founders Alliance exists to shift that balance. Leslie Feinzaig, Founder & CEO, goes behind the scenes on the mission and the business of FFA, lessons in founder/market fit, and leading with authenticity.

Nov 11, 2021

Laura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people think

After a long career as a VP at Microsoft in the 80s and 90s, Laura Jennings had a big vision for eCommerce. After founding Knack, her masterplan didn't play out exactly as designed. She was working out of a basement, shipping boxes, and learning how to sell merchandise with little experience. Her principles remained, but she updated her strategy after watching and listening. She created a culture that responds to mistakes by asking "what are we going to do about it?" instead of "who is at fault?" Now Knack is a growing profitable business and Laura is still looking forward.

37 min