Peter Hamilton (former TUNE CEO) on profitable growth, team vs family, and his path from CMO to CEO and $80M ARR
Play • 46 min

On this episode of The Built in Seattle Podcast, I talked with  Peter Hamilton, former CEO at TUNE and startup advisor.

For extras from this interview, subscribe to my weekly email

Episode Highlights

  • How responding to a Craigslist post changed his life. 
  • Why you can't predict the future. 
  • The transition from CMO to CEO.
  • How they bootstrapped a chef program and served meals to 200+ employees every day.
  • Why TUNE became two businesses inside one. 
  • How to build a culture around customer service.
  • The transition from bootstrapping to VC-backed. 
  • How opera singing is similar to company building. 
  • The story behind TUNE's two acquisitions.
  • Lessons on building a SaaS brand. 
  • Why startups work better as a Team than a Family. 

Guest Bio:

Peter is a seasoned technology executive as well as an active advisor and investor in tech startups with passionate founders. As the former CEO of TUNE, he built the company’s path to market, raised $36.4M from Accel Partners and Icon Ventures, led the business to over $80M in ARR, and scaled teams to over 350 people across 9 offices worldwide. He went on to lead TUNE’s two major product lines through two separate acquisitions, one to Branch Metrics in 2018, and the second to Constellation Software in 2020.

Where to follow Peter:

Where to follow Adam:

Feedback? Suggestions on who to interview? 

Email me anytime -

More episodes
Clear search
Close search
Google apps
Main menu