Craig Unger (Hyperproof CEO) on how to bring rigor to startup founding, market selection, and hiring
Play • 42 min

On this episode of The Built in Seattle Podcast, I talked with Craig Unger, Founder and CEO at Hyperproof (

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Episode Highlights:

Hyperproof raised $5.8M early on and pilled up customer logos almost overnight. They made it look fast + easy from the outside.

It turns out it was hard…

  • Craig had the idea marinating for 15 years.
  • He did 50+ customer interviews before writing a line of code
  • And 100+ interviews before hiring a head of sales.
  • And that was after 20 years at Microsoft.

The rigor and patience Craig had stood out in his story and lessons.

Guest Bio:

Craig Unger is the Found and CEO at Hyperproof. Prior to founding Hyperproof, Craig founded Azuqua and was a leader at Microsoft where he led the development of Microsoft Dynamics, Access, and Excel. He has 26 years of experience building software used around the world. Craig loves technology and he is addicted to designing software that delights and disrupts.

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