Built in Seattle with Adam Schoenfeld - Craig Unger (Hyperproof CEO) on how to bring rigor to startup founding, market selection, and hiring

Hyperproof has $5.8M of early funding and a growing customer list. Craig Unger, CEO & Founder, marinated the idea for 15 years, did over 100 interviews, and brought a high level of analytical rigor to every step of building his latest business. He shares his story and lessons from behind the scenes.

Nov 11, 2021

Laura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people think

After a long career as a VP at Microsoft in the 80s and 90s, Laura Jennings had a big vision for eCommerce. After founding Knack, her masterplan didn't play out exactly as designed. She was working out of a basement, shipping boxes, and learning how to sell merchandise with little experience. Her principles remained, but she updated her strategy after watching and listening. She created a culture that responds to mistakes by asking "what are we going to do about it?" instead of "who is at fault?" Now Knack is a growing profitable business and Laura is still looking forward.

37 min