Aaron Bird (Bizible CEO) inside the acquisition - how Bizible sold to Marketo
Play • 50 min

On this episode of The Built in Seattle Podcast, I talked with Aaron Bird, former CEO and co-founder at Bizible.


  • 0:00 - 1:41 - Introduction
  • 2:16 - 4:28 -Aaron is an epic grinder, was his company an overnight success?
  • 5:03 - 7:30 - How the acquisition of Bizible happened
  • 7:55 - 10:50 - The mechanics of building relationships with third party executive teams as partners and potential acquirers.
  • 10:58 - 16:00 -  How did Aaron drive customers and partners to his platform? 
  • 17:00 - 24:00 - How did Aaron plant the seed to provide an option for the future acquisition of Bizible?
  • 24:00 - 26:00 - Aaron disregarded negotiating advice and was the first one to mention a number in the negotiation process.
  • 27:00 - 31:00 - How the acquisition came around and receiving the first term sheet and LOI after months of grinding.
  • 32:00 - 35:00 - What were Aaron’s emotions while sitting with an offer to buy his company for the first time? 
  • 35:00 - 36:30 - Were there any emotional cases against selling Bizible?
  • 37:00 - 42:00 -  A year later, the company that acquired Bizible (Marketo) was sold to Adobe!
  • 42:10 - 45:00 - Aaron is motivated to found another company and build something big and lasting for his next 30 years.
  • 45:20 - 48:30 - Supersonic Six! Aaron answers rapid fire questions
  • 49:00 - Wrap-up

Guest Bio:

Aaron is an Seattle-base entrepreneur. Aaron was the CEO and co-founder of Bizible, the market leader in B2B marketing attribution and measurement. He led Bizible from inception, raised $20 million in venture funding, and grew the company with thousands of customers before Marketo acquired Bizible in May 2018. He joined Marketo as Senior Vice President of Product Management and then was VP of Product at Adobe following their acquisition of Marketo. He has been building innovative marketing and ad tech products for 20 years. Aaron also held various roles in Bing and Azure groups at Microsoft, before co-founding Bizible.

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Feedback? Suggestions on who to interview? 

Email me anytime - adamseattlepodcast@gmail.com

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