Aaron Bird (Bizible CEO) inside the acquisition - how Bizible sold to Marketo
Play • 50 min
Bizible had 8 years of grinding, $20M in funding, and 1000s of customers.  Then a successful acquisition by Marketo. 6 months later Marketo gets acquired by Adobe for $4.7B. Aaron Bird, the former Bizible CEO, goes inside the deal process that unfolded over 2 years - the tactics, the big breaks, and the emotions.
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