Built in Seattle with Adam Schoenfeld - Kristen Hamilton (2x founder, SVP at Guild) on the value of inquiry, overcoming fear, and honesty in the struggle

Kristen is a 2x founder, startup executive, and board member. She co-founded Onvia in 1997 which went on to IPO. Recently co-founded at Koru which sold in 2018. Now an SVP at Guild Education. But through 25 years of building start-ups she was "operating from a place of fear."

Nov 11, 2021

Laura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people think

After a long career as a VP at Microsoft in the 80s and 90s, Laura Jennings had a big vision for eCommerce. After founding Knack, her masterplan didn't play out exactly as designed. She was working out of a basement, shipping boxes, and learning how to sell merchandise with little experience. Her principles remained, but she updated her strategy after watching and listening. She created a culture that responds to mistakes by asking "what are we going to do about it?" instead of "who is at fault?" Now Knack is a growing profitable business and Laura is still looking forward.

37 min