Laura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people think
Play • 37 min

On this episode of The Built in Seattle Podcast, I talked with Laura Jennings, Founder & CEO & at Knack (

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Episode Highlights

  • Laura's 20+ years exploring consumer behavior.
  • How Knack discovered the gifting market on route to a related vision.
  • Thinking about consumers a creative force.
  • How Laura learned an entirely new business model out of her basement.
  • Why in-person tests were key to creating the right user experience.
  • The choice to bootstrap and unbundling VC.
  • Lessons from leading new products at Microsoft in the 80s and 90s.
  • What happened when Knack ran out of boxes during the peak holiday season.
  • How to face fears and failures with a forward-looking mindset.
  • Why BabyList is Laura's Seattle business role model.
  • Why Loria Yeadon is Laura's Seattle leadership role model

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