Katie Curnutte (Founding Partner at KMG, Former SVP at Zillow) on data-driven PR, patience, and startup marketing
Play • 41 min

On this episode of The Built in Seattle Podcast, I talked with  Katie Curnutte, Founding Partner at KMG and former SVP of Corp Communications & Public Affairs at Zillow.

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Episode Highlights

  • Why she likes to be behind the scenes building other people up.
  • How a love for story telling got her into journalism.
  • Why patience was key to Zillow's brand building success.
  • How Zillow rose above the noise with data.
  • How she saw leaders shine in a layoff.
  • Why leads need to deliver the hardest messages.
  • What reporters actually care about.
  • How she got Zillow CEO to do a live event with President Obama.
  • Finding the right channels for a startup brand.
  • What most founders get wrong.
  • How to explain marketing, PR, and brand to a tech founder.
  • Why Joe Coffee and OwnTrail are her Seattle business role models
  • Why Maria Colacurcio is her Seattle leadership role model.

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Email me anytime - adamseattlepodcast@gmail.com

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