Liz Pearce (Fresh Chalk CEO) on how to avoid unhealthy comparison, leading as a connector, and building trust with co-founders
Play • 34 min

On this episode of The Built in Seattle Podcast, I talked with Liz Pearce, co-founder and CEO at Fresh Chalk (

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Episode Highlights:

  • How a spreadsheet that everyone wanted led to the insight for Fresh Chalk.
  • Why Liz believes in "getting your fingernails dirty," even when you've had success.
  • Why comparison happens, but doesn't work.
  • How to get out of the losing game of comparison.
  • How Liz became a connector and what that means.
  • The role of CEO as a conductor.
  • Building trust with co-founders.
  • How Liz approaches the "ambiguous and amorphous responsibility of building culture"

Guest Bio:

Liz Pearce is the CEO of Seattle-based Fresh Chalk, a social network that helps you find professionals that your friends recommend. Prior to that, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business. She holds a B.A. and M.A. from The George Washington University.

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