Investors like patterns. They’re either explicitly or subconsciously motivated to back businesses that look, sound, or feel familiar and comfortable. That’s why Isharna Walsh, founder of sexual wellness app Coral, had such a daunting task. For her, raising venture capital meant guiding investors through the uncomfortable task of talking about their sex lives and convincing them to back an unfamiliar profile, a minority woman with no ivy league degrees.
• Check out the DocSend report on the funding divide we reference here: https://www.docsend.com/index/the-funding-divide
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