In 2016, Guy Friedman was a successful startup founder with an exit.  Most would think that would make raising money for his next company SteadyMD a breeze. Instead, none of his prior investors decided to back him and he was on a familiar grind to getting funding. Fast forward to 2020 and Guy was steadily growing his core business when a wave hit in the form of acceleration towards telemedicine.  All of the sudden he was surfing and fundraising became a very very different experience.

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