The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
Play • 47 min

“Retention is the foundation for growth. And I think it's one that's easy to overlook as you're focused on pipe gen and getting more customers. But if you invest in customer success advocacy and building a community, then you're going to continue to have a very successful business because you're going to retain and grow the customers that you already have.” — Amanda Malko


Episode Timestamps:

*(2:25) Amanda’s first job in demand gen

*(2:50) Amanda’s role at G2

*(6:50) Digital transformation wasn’t the only thing COVID accelerated

*(7:20) The Trust Tree

*(9:30) How different people are using G2 successfully

*(11:15) G2’s overall go to market motion and strategy

*(20:05) Amanda’s marketing philosophy and how she treats her first 90 days as CMO

*(22:00) The Playbook — Amanda’s Uncuttable Budget Items

*(25:25) Amanda’s views on customer marketing

*(28:30) How B2B enterprise tech companies can leverage ABM/email marketing

*(33:00) Measuring campaign success and the framework G2 uses

*(35:15) Amanda’s advice for someone figuring out their G2 strategy

*(39:00) How Amanda views G2’s website, chatbots, and conversational marketing

*(41:30) Amanda’s most memorable dust-ups and advice

*(43:15) Quick hits



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