Building a Business for Small Boobs with Jaclyn Fu
Play • 38 min

Today we have a great guest, Jacyn Fu, Co-Founder and CEO of Pepper Bra, a company bringing exceptionally comfortable bras to small boobs everywhere. 

We knew we were going to have Jaclyn Fu on the show, so I bought bras for the ladies on the team.  One of our team members texted me and said “OMG my pepper bra came today. I almost CRIED it fits so well.” Yes. Amazingly, good bras.

But this episode isn’t really a boob show.  We invited her on because she’s a woman who started something from scratch and I want to talk with her about what it means to tell a story over and over and over again in order to carve a path for her company.  And, what it means when you tell a story folks don’t understand.  Do you change it? How do you carry on and make it to the other side of what Seth Goden calls ‘The Dip’.  Also, what is the role of exploration on the journey toward something new?

Jaclyn shares with us her tinge of imposter syndrome and how she handles it.  Dia calls her out for saying she was “faking it” in the early days of Pepper. She wasn’t faking it, she was doing it!

Listen to her story and shop Pepper bras.


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