Trends in Email and SMS Marketing
Play • 50 min

Our Ecommerce 2020 statistics report verified what we’ve known for a long time. While skeptics claim email is dead, it still continues to deliver. And automated emails are particularly valuable—they don’t even make up 2% of sends but drive 29% of all email marketing sales. 

We wondered, “What can we do to get more ecommerce businesses—especially our fellow underdogs who don’t have time or resources—on the automation bandwagon?” The answer seemed obvious: use our podcast megaphone to spread the word.

Welcome to the third season of the Omnisend Cart Insiders Podcast. In each episode, we explore an email marketing automation tactic that’s proven to increase sales, not the workload. We’re talking with nimble ecommerce merchants who are finding success with them, and the experts who help with the behind-the-scenes mechanics. 

But first, we kick things off by wandering the land of ecommerce marketing. Emails, SMS (text), a dash of social media, and more.

Here’s a peek at the musings of Episode 1:

  • Why does email marketing continue to not only convert, but its performance improves each year?
  • What things are merchants doing differently when it comes to email marketing, as opposed to a few years ago?
  • Why is it better to get an automation up and running—even if it’s not perfect—than to have nothing at all?
  • What’s the best order when implementing the following types of automation emails: welcome series, abandoned cart, browse abandonment, post-purchase, and lapsed-purchaser?
  • Why is SMS on the rise, and is it here to stay?
  • What is SMS’ upper hand versus other marketing channels?
  • How are the marketing experts—aka our podcast guests—personally using SMS? (There are lessons here for you, brands!)
  • What will the iOS 14 update mean for social ads, and how might it impact opt-in list quality?

Listen to the full story on the Cart Insiders podcast on Apple Podcasts, Spotify, Amazon Music, Google Podcasts, or wherever you listen to podcasts.

 

Our Guests:

Gabe Macaluso, Director of Customer Success at Omnisend

Linkedin: https://www.linkedin.com/in/gmacaluso/

 

Lucas Walker, Founder at Rolled Up Podcast Network

Linkedin: https://www.linkedin.com/in/walkerlucas/

Lucas Walker's Rolled Up Podcast: https://podcasts.apple.com/us/podcast/lucas-walkers-rolled-up/id1545687906

Lucas Walker's Pitstop: https://podcasts.apple.com/ca/podcast/lucas-walkers-pitstop/id1539922392

 

Want to increase sales, not workload? Visit www.Omnisend.com today and find out how!

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