In just a moment, you’ll meet Clayton Dean and Joe Lapin from Circa Interactive.
After a brief stint in sports marketing, Clayton started working at Deltech which would eventually become WIley Education Services. It was there that he fell in love with higher education and began dreaming about the possibility of starting his own company that served the industry.
Around this time, he also fell in love with something else — well, someone else, actually. And while he didn’t know it at the time, that someone would not only become his wife, but also introduce him to his future business partner, Joe, who would also become his future brother-in-law.
Ten points if you followed all of that...and if not, no worries, Clayton and Joe tell the story so much better!
Joe Lapin had just finished up his MFA and was working in media in Los Angeles. Joe is a remarkable writer and saw an opportunity to help colleges and universities tell their stories in ways that compelled students to enroll.
Over casual drinks one evening, while watching the sun set in southern California, Clayton further fleshed out his vision for a different kind of digital marketing agency...and this vision compelled Joe to take a risk and join Clayton and Robert (Circa’s other Co-Founder) on the start-up journey.
Tune in to hear how Clayton and Joe grew the team from 4 to 50 and why they decided to join forces with Archer Education.
One final note — this is part one in a special two-part Starter Stories series about the Archer/Circa story with a stronger emphasis on the building of Circa. To hear the origin story of Archer, and to better understand what the news of the merger felt like on their side of the house, stream part 2 of this series!
Learn more about this episode and about our sponsors in our show notes.