CONEX S4: How to Create Revenue-Generating B2B Content
35 min

Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:


In This Episode

  • Why making every marketing dollar count means measuring content
  • How educational content leads customers down the funnel
  • Why proving ROI means content attribution
  • How mapping your content leads to a profitable content team
  • Why compounding returns on your marketing means owning your community




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