The Data Chief
The Data Chief
Sep 13, 2023
Three Must-Read Data and Analytics Books with Dr. Barb Wixom, Vin Vashishta, and Asha Saxena
Play • 1 hr 7 min

It’s that time of year again. On this episode of The Data Chief, Cindi dives into three of the hottest book recommendations for data and analytics leaders and sits down with Dr. Barb Wixom, author of Data is Everybody’s Business, Vin Vashishta, author of From Data to Profit, and Asha Saxena, author of The AI Factor.

Key Moments:

  • Introducing Dr. Barb Wixom (2:10)
  • Barb’s desire to continue helping people in the data industry (2:57) (Barb)
  • The different types of organizational leaders (8:21) (Barb)
  • Creating value from data (10:50) (Barb)
  • The selling framework (16:42) (Barb)
  • A financial services case study (21:56) (Barb)
  • Introducing Vin Vashishta (27:18) (Vin)
  • The importance of companies having a single playbook (28:08) (Vin)
  • Benefits of a value-based approach (32:52) (Vin)
  • Starting with a problem statement (34:58) (Vin)
  • When a lack of data literacy becomes problematic (38:46) (Vin)
  • Driving culture change (40:30) (Vin)
  • Introducing Asha Saxena (46:12)
  • What is Women Leaders in Data and AI? (48:27) (Asha)
  • The four-quadrant framework for deploying AI (52:11) (Asha)
  • Case Study: How an Animal Shelter leveraged AI (55:44) (Asha)
  • How to use AI ethically and responsibly (59:32) (Asha)


Get even more insights from data and analytics leaders like these on The Data Chief is a media studio producing content for world-class clients. Learn more at

More episodes
Clear search
Close search
Google apps
Main menu