Storytelling defines how we see ourselves in the world. Telling the story of one’s own life can be empowering or disempowering, depending on the story a person tells. This is true for companies too. The story of a company’s work can be told in a limited or an expansive way. The difficulty is that not only does the company tell its story, their audience — consumers, media, and even other companies — all help tell the story too. For a legacy company, that story can calcify until an effort is made to rewrite the narrative. Dr. Sokwoo Rhee, the Corporate SVP at LG Electronics and Head of North America Innovation Center ("LG Nova"), explains how he is rewriting LG’s story to reflect that it is a company promoting all kinds of innovation.
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