The Optical Entrepreneur
Conor Heaney
Subscribe
World class interviews with best-selling authors and experts on the subject of entrepreneurship, leadership, business success and personal development. Brought to you by Optical Success Academy and Seiko. Hosted by optometrist and founder of Optical Success Academy, Conor Heaney.
Available episodes
Newest first
Oldest first
Mar 3, 2023
Storytelling Made Easy – Michael Hague
On this episode Conor and Michael talk about:
* Why storytelling is the secret to attracting your ideal clients and patients
* The two most important types of stories you should be telling for effectively marketing your practice
* How to build trust, expertise and likeability with the power of story
* The 6 step proven process for story telling that removes the mystery and any fear you may have about not being a good story teller
* How to make sure your staff know how to tell stories that sell
* And much more!
playlist_add
Feb 3, 2023
Martin Grunburg - The Habit Factor
In this episode Conor and Martin talk about:
* The most important factors in forming a new habits
* The types of habit that are critical for achieving growth in your business
* Why SMART goals are slightly stupid
* And much more!
playlist_add
Jan 6, 2023
Jon Gordon – The Energy Bus
Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more.
Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.
playlist_add
Dec 2, 2022
François van den Abeele on Sea2see
Sea2see is using business as a force for good. They are a Certified B Corporation and leaders in the global movement for an inclusive, equitable, and regenerative economy. The B stands for “benefit” and refers to benefiting workers, the community and the environment.
On this episode Conor and Francois discuss:
* How any practice can be a force for good – how to find a higher purpose in your work
* The importance of staying true to your values and being authentic
* The inspiring Sea to See origin story and how it became much more than just an eyewear brand
* How any independent practice owner can make a difference in their community, for their staff and clients and the environment
https://www.sea2see.org/
https://www.sea2seefoundation.org/
playlist_add
Nov 4, 2022
The Hour A Day Entrepreneur - Henry J Evans
On This Episode Conor and Henry Discuss:
* What it means to be an hour a day entrepreneur
* How to have autonomy and more control over your business and your life
* The 3 most important areas to invest your time
* The science that you must learn to grow your practice
* Specific strategies and habits that will change your practice and your productivity
* And much more!
playlist_add
Oct 7, 2022
Brad Federman: Cultivating Culture – 101 Ways to Foster Engagement in 15 Minutes or Less
In this episode Conor and Brad talk about:
* How your culture affects your ability to attract and retain fantastic employees – and how to get this important benefit working for you
* Why you should stop doing some meetings entirely and save time and what to do instead
* How to free yourself from being the bottleneck in your practice so your team can take many more tasks off your plate saving you time and giving you more freedom from your practice _and_ superior financial results
* Practical exercises that will increase energy and passion and engagement with your team
* How stronger culture creates increases revenue and profitability
https://performancepointllc.com
Brad Federman's book Cultivating Culture is available to buy on Amazon
playlist_add
Sep 2, 2022
Jason Kirk on Eyewear Expertise
On this episode Conor and Jason discuss:
* Why the story of your practice matters to your clients and patients
* How to make clients want to spend 1000 USD or GBP on eyewear
* The recent changes in the US and UK optical markets
* Frame buying tips
* How to get your team passionate about eyewear
* The key to live events and great trunk shows
And more!
www.kirkandkirk.com
www.theopticalentrepreneur.com
www.opticalsuccessacademy.co.uk
www.opticalsuccessacademy.com
playlist_add
Aug 5, 2022
Steve Anderson - The Bezos Letters
In this interview Conor and Steve discuss:
* The link between risk and growth and what your practice can learn from Amazon’s approach to risk
* One counter-intuitive leadership principle that will help your practice achieve more breakthroughs
* Practical ways to use the principle of customer obsession like Amazon to increase revenue, referrals and repeat business
* How independent businesses can strategically compete against Amazon
* And more
https://thebezosletters.com
playlist_add
Jul 1, 2022
Selina Horshi on Lessons From The Hospitality Industry
This episode is full of insights and lessons from the hospitality industry, that will help you grow your practice.
On This Episode Conor and Selina talk about:
* How to earn the respect of your team and be a better leader
* How to craft your reputation and become a person of influence in your community
* How to play to your strengths as an independent business
* How to grow through challenges
* And much more!
playlist_add
Jun 3, 2022
Damien Grey on Liath restaurant and Michelin
On this episode Conor talks to Damian about the unique business philosophy behind his success in the hospitality industry, his approach to team leadership and combating staff burn out. Damian also talks about what gave him the confidence to go high end, and how he’s had to constantly re-invent, evolve, and adapt after the pandemic.
In this episode Damian offers a ton of advice to help you grow your practice and keep it fresh and exciting.
playlist_add
May 6, 2022
Andrew Lock on Walt Disney's Way
There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from?
In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking successfully in your practice, why innovators make more money than inventors, the reason why two out three visitors to Disney theme parks are repeat guests, the mindset required to deliver a premium experience and charge premium prices and more!
***
This episode is brought to you by Optical Success Academy and Seiko.
To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com
***
Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney.…
playlist_add
Apr 1, 2022
Kurt Mortensen on Maximum Influence
Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.
Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.
On this episode Conor and Kurt talk about his book Maximum Influence and the conversation dives deep into the 12 universal laws of persuasion.
If you want to improve your practice and reach your goals, your ability to persuade, influence and motivate your target market and potential patients, your existing patients, and your staff is critical. This really is one of the most important subjects to understand and to master so that you can lead your practice and your team to success. This episode is full of takeaways that will hel…
playlist_add
Mar 3, 2022
Alan O'Neill - Premium Is The New Black
Successful organisations recognise that excellence in customer experience is the next great battleground in business.
Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice.
Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black.
Alan has supported iconic brands like Selfridges, Harrods, Intel, Lufthansa, Mercedes, and Renault through change, helping them to refresh their culture and put the customer at the heart of all decision making.
In this episode Conor talks with Alan about key retail concepts that will help any practice owner transform their practice to be truly premium.
***
This episode is brought to you by Optical Success Academy and Seiko.
To receive a Seiko information pack including a special lens offer for podcast listeners, send an email t…
playlist_add
Feb 3, 2022
Kevin Eastman on Why The Best Are The Best
In this episode, Conor talks with Kevin about his book – Why The Best Are The Best.
You’ll get an up-close look at how and why the best are the way they are. _In any field;_ sports; business; optometry. There are common principles in play. Kevin’s insights will help you see these same mindsets, habits and strategies are not just for elite athletes or the otherwise famous. We can all insert them into our lives and careers to help us become our best.
As a coach of the 2008 NBA Champion Boston Celtics, Kevin Eastman has lived in the world of the best while observing and studying them every day. He studies what makes the best their best – their habits, mindsets, strategies, and everyday choices.
Over his 40 years in the game of basketball at the college and professional levels, Kevin Eastman has become widely known as one of the very best teachers in the game.
Resources Mentioned on this episode:
www.kevineastman.net
Twitter: @kevineastman
***
This episode is brought to you…
playlist_add
Dec 12, 2021
Fred Reichheld on Winning On Purpose: The Unbeatable Strategy Of Loving Customers
In this episode, Conor talks with Fred about his book – Winning On Purpose: The Unbeatable Strategy of Loving Customers.
You’ll discover how NPS feedback from millions of customers has revealed that the previously invisible forces of love and loyalty drive business success. Fred explains why most NPS practitioners achieve just a small fraction of the system’s potential, and how leading practitioners use it as a moral compass to ensure people are treated right.
Fred reveals the difference between ‘good profits’ and ‘bad profits’ with the revolutionary Earned Growth Rate which provides the accounting twin to complement NPS, ensuring firms earn ‘good profits’ – generated when customers come back for more and bring their friends.
***
This episode is brought to you by Optical Success Academy and Seiko.
To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com
***
Stay Up to Date: Consider sign…
playlist_add