38: Making startups pop with Arielle Jackson
Play โ€ข 1 hr 20 min

David Elikwu speaks with Arielle Jackson, who is the marketing expert in residence at First Round, and also an amateur jewelry maker.

Arielle built a well-storied career working in marketing at Google, Square and Cover. Now sheโ€™s a force multiplier at First Round, helping startups pop! Sheโ€™s also teaching a course on Maven called Startup Brand Strategy.

๐Ÿ“œย Full transcript:


๐Ÿ“น Watch on YouTube


๐ŸŽ™ Listen to your favourite podcast player


๐Ÿ‘ค Connect with Arielle Jackson:

Twitter profile: @hiiamArielle

LinkedIn: Arielle Jackson

Maven: https://maven.com/arielle/startupbrandstrategy

๐Ÿ—ฃ Mentioned in the show:

Rory Sutherland


Robert Cialdini


Dr Harvey Karp

The Happiest Baby on the Block

Mike Maples Jr.

Malcolm Gladwell



First Round

Josh Koppelman


Brett Berson

Chris Lochhead

Reid Hoffman

The Startup of You

The Alliance

๐Ÿ‘จ๐Ÿพโ€๐Ÿ’ปย About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

๐Ÿš€ Career Hyperdrive

Career Hyperdrive is a live, cohort-based course that helps people find their competitive advantage, gain clarity around their goals and build a future-proof set of mental frameworks so they can live an extraordinary life doing work they love.

During this course, you will make the leap from 'going with the flow' toย actively crafting your journey. And youโ€™ll join a community of ambitious peers who willย hold you accountableย for betting on yourself.


๐Ÿงญ The Knowledge

On The Knowledge Podcast youโ€™ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds.

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity and business, all designed to help you think deeper and work smarter.

Website: theknowledge.io

Podcast: plnk.to/theknowledge

Support this podcast at โ€” https://redcircle.com/the-knowledge-with-david-elikwu/donations
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