326: Direct to Customer, with Mitch Joel
Play • 20 min
The bar has never been lower to start a business by going Direct to Customer, but that doesn't change what the pillars of business are. Direct to Customer brands leverage their true purpose, technology, data, content, and speed to market in astonishing ways. Now, you can too. Brace for impact. Mitch Joel, Founder of Six Pixels Group, is our guest this week. He is one of the amazing speakers at the Conquer Local 2020 Conference in beautiful Montreal. Big and small business need to take it next level by going Direct to the Customer Customer. What do billion dollar companies like Kylie Cosmetics and Dollar Shave Club know that Starbucks and Walmart did not?  Mitch explains why these startups quickly disrupted industries that took their competitors decades to decode. This new breed of Direct to Consumer brands has changed the dynamics of business today,  What are these companies doing that is so disruptive? Mitch gives us the goods on what you need to know today about the power of direct to consumer brands, and how to build one and/or how to act like one (whether you are in B2C or B2B). Mitch believes that the fundamental traditional Four P's of Marketing - Product, Price, Place, Promotion - are still relevant in today's digital realm. Do you agree? Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation (although he prefers the title, "Media Hacker"). Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP. Mitch has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40.
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