117: Making Freemium Work for your Salesforce | with Karen Davies and James Moore
Does a freemium model actually work? For the sales team at Web.com, it does. They've launched WebCard, no-cost starting point for B2B sales, and it's working.
This week, George speaks with Karen Davies, Go-To-Market Manager and James Moore, SVP of Web.com, to dig into their freemium model, and how they're succeeding so well in helping legacy sales reps thrive in digital. Hint: Depth of product knowledge, and deep buy-in from sales managers is key.