Pouring Rights vs. Beverage Marketing Agreement (...And Why it Matters)
Play • 25 min

What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from a beverage marketing agreement?

Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 1 of our 2 part series.

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