The Key to Improving Any Beverage Deal
Play • 22 min

What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional "pouring rights" agreement in a way that makes sense for your brand?

Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 2 of our 2 part series.

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