EP 33: The Email List-Building Block #4-Laying a Strong Foundation to Your Business
Play • 12 min

What is an email list?

An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.

Many expert marketers say their biggest mistake was not building an email list when they first started out.

Why build an email list?

Email marketing on average sees huge return on investment (ROI) for businesses in the USA.

Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are very interested in what you have to offer. This is why they’re more likely to convert into paying customers.

Usually an email list gets 10 times higher conversions than social media campaigns.

And makes sense if you think about the reasons that make email an incredibly powerful communication channel:

1. Email is Personal

It gives you access to someone’s inbox. It’s very direct and personal.

2. Email has a very specific purpose

To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you and what you have to say, and they’ll be much more receptive to your message.

3. Email is Targeted

As I said before, the user has already shown interest in your product or content. Since you already know what they like, you can send them offers that you already know they’ll want to see and get better results. 

4. You Own Your Email List

Look, with all the followers you have on social media, you do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it isn’t influenced by decisions of the social media giants.

5. Email is One-on-One

People read email in the privacy of their own inbox, on their timing and it’s not a public comment or on display for the world to see. They can ask you questions directly in private with confidence. This helps build trust and connection.

6. More People Use Email Several Times a Day

You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.

So let’s take a look at what you need to start building your email list.

3 Things You Need to Build an Email List:

1. A website or blog.

2. An email marketing service.

3. High-converting opt-in forms

All three of these are fairly easy to set up, and none of them require programming or design skills.

Listen to the full episode for the P.A.S.T.O.R. method for coming up with great content.

Friends, always remember to stay encouraged, follow your dreams and don't give up!

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