What Is a Personal Brand?
A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.
Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.
It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.
Why You Need to Build a Personal Brand
Every entrepreneur, coach, consultant, freelancer, etc. should be building their own brand. If you are trying to build a business of any sort, it’s important to build your own personal brand.
Personal branding allows you to stand out from the competition. Your competitors can’t bring what you bring to the table. They simply don’t have what you have to offer. You’re unique. Only you are you.
You have unique experiences, strengths, beliefs, perspectives, skills, and insights that set you apart from everyone else. Building your personal brand allows you highlight your strengths.
With every piece of content that you share, you establish yourself as an expert in your field. The more you show that you’re an expert, the more people will trust you.
Personal branding allows you to attract your ideal audience. When you’re an expert, you attract those who need your help the most. They want help from you because you’re the expert. It also generates more referrals from others in your field. And it allows you to charge a premium price.
How to Build a Personal Brand
Step #1: Determine who you really are. Building your personal brand is about sharing your authentic self with the world.
Ask yourself: What unique skills do I have? What are my core values? What am I most passionate about? What unique experiences have shaped who I am? How can I most effectively serve my core audience? What do I have to offer that no one else does?
Step #2: Determine what you want to accomplish. Once you’ve identified the core of who you are, it’s time to think about what you want to accomplish with your personal brand.
Ask yourself: What would I like to accomplish, both personally and professionally? What do I want to be known for? If I could be the world’s foremost expert on a topic, what would it be? What key message do I want to communicate? If I could only give one piece of advice, what would it be? What is the “personality” of my brand?
Step #3: Identify your target audience. There is a core demographic of people who will resonate deeply with you, your brand, and what you offer. This core demographic is your target audience.
We'd love to hear from you about this episode! Click on this link for a free gift: Episode Rating