EP 19: The 8 Unbreakable Rules to Small Business Success author and serial entrepreneur, Sean Castrina
Play • 26 min

Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.

Listen in to this episode to hear Sean's wisdom and insight into the small business startup realm.

Topics covered:

The need for Confidence when starting a business.

Definition of a small business side hustle and how it’s not just another job.

Passive income and how to avoid the trap of spending too much time on things they shouldn’t be doing. 

How formal education is not a requirement for becoming very wealthy.

How to use existing businesses to your advantage in having a successful business by making the concept better.

Pre-sales marketing and scaling the business

The problems of having a tight niche and expanding into other areas.

How to take your good business idea and fill in the gaps of what you don’t know how to do.

Questions Sean answered:

When did you realize that you didn’t want to have a regular job and wanted to have your own small business?

Did you have any support from family or friends?

Was your first business profitable?

What are the qualifications for becoming an entrepreneur?

What would you say to someone that has the desire to start a business but can’t seem to get started?

How did you do your market research initially?

How would you recommend people do their initial research?

How much should someone niche down in their business?

What would you say to someone who wants to pivot to being self employed over 40 or 50 and how they should understand the modern social media methods that they’re not used to using?

www.seancastrina.com

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