How Seeds are Produced: Behind the Scenes of How Our Seeds are Selected, Grown, Tested and Multiplied with Territorial Seed Company
Play • 1 hr 23 min

How are seeds produced, manufactured, and make it to our gardens? Every gardener knows the joy of going through seed catalogs and visiting garden centers to select the perfect mix of herbs, vegetables, and flowers to grow in their own garden. But what we might not often consider is the journey of those seeds—from the years-long process of selection, cultivation, and production to the moment when we lovingly plant those tiny specs of potential into the ground. In this episode, Andrew Billing and Kat Barlow from Territorial Seed Company take you on the journey of the seeds from the minds of passionate seed growers to the hands of gardeners!

In this episode, we learn:

  • [03:33] Are you taking seed packets for granted? (Territorial Seed Company’s purpose!)
  • [06:08] Who is Andrew Billing? 
  • [06:28] Who is Kat Barlow? 
  • [07:48] Understanding Territorial Seed beyond the advertisements
  • [08:48] What makes the climate at Territorial Seed and the plants grown and tested there so hardy? 
  • [10:35] What is gardener's itch?
  • [12:28] Territorial Seed introduces new dahlia varieties
  • [13:52] Territorial Seed's different approaches to sourcing seeds
  • [15:42] How does farm sourcing work?
  • [16:27] How does Territorial Seed preserve seed genetics using seed vaults?
  • [19:00] How does Territorial Seed decide what seeds to grow in-house? 
  • [21:10] How does trend forecasting play a role in the sourcing and selection of seeds?
  • [23:57] What is shishito pepper and how did it become popular? 
  • [25:21] Where can you find quality-built grow lights?
  • [26:52] How wind chimes can enhance your mindfulness practice
  • [29:28] What are some tried and true favorite seed varieties at Territorial Seed? 
  • [32:44] The seed trialing process at Territorial Seed
  • [37:39] What is the timeline for developing marketing materials before sourcing seeds at Territorial Seeds? 
  • [39:17] How many years does it take to trial a seed and bring it to market? 
  • [39:55] What criteria determine if a seed is selectable or not? 
  • [40:49] What are the reasons seeds are cut back or not offered?
  • [42:33] Determining when seeds are ready for market
  • [43:57] Differences in trialing edibles vs flowers
  • [46:10] Where can you find quality weighted blankets for overall better sleep? 
  • [48:38] What is the process of breeding better seeds?
  • [52:15] How does Territorial Seed collaborate with other seed companies and outside farmers? [53:40] From mass production to nationwide sales: the seed distribution process
  • [56:24] How does Territorial Seed pack and produce seeds?
  • [1:04:20] Kat and Andrew's favorite seeds to grow
  • [1:08:22] What new seed varieties do Territorial Seed look forward to?
  • [1:13:32] Territorial Seed's upcoming products that can grow seeds in small containers
  • [1:15:15] Essential tips for beginner gardeners in small space gardening

Mentioned in our conversation:

For a closer look at the seed production process,

check out the full show notes and blog here!

Learn more about Territorial Seed Company by visiting - and get a 10% discount applied at checkout.

Thank you to our episode sponsors:

Soltech Solutions

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Wind River Chimes

Bring more peace, serenity, and magic into your home with chimes. Wind River is a Virginia-based company creating premium handcrafted and hand-tuned wind chimes for over 35 years. If you are looking for a new way to grow joy in your life and find a moment of peace, a Wind River chime is the perfect addition for your home or garden.

Visit and use code GROWINGJOY to receive free engraving to add a special message on your wind chimes.


Weighted blankets have been proven to improve sleep, ease anxiety, and relieve stress through the therapeutic power of deep touch pressure (DTP), and Bearaby has completely changed the game. Bearaby takes a design-focused approach to bringing medically beneficial products into people’s lives by creating products in different sizes and variety that you'll be proud to display throughout your home. Treat yourself to a weighted blanket because everyone deserves good sleep!

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