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The Songwriter's Planner Podcast
Podcast discussing productivity tips, the music business, DIY tips, social media marketing, growing your fan base, gigging and much more for the modern era musician.
Sep 8, 2019
Episode 65 - How To Pursue Music As A Parent
Episode 65 Greetings friends and welcome to this week’s episode! For this podcast, I wanted to dive into an issue that rarely gets addressed for artists and musicians and that is how to pursue your passion for music as a parent. Let’s face it, being a parent is challenging. Not only is a lot of your time dedicated to raising a child (children) but it can also take up a lot of your energy. Especially the little ones! I myself am a parent and have dealt with many of these challenges when it comes to learning how to stay productive and creative in music whilst staying active in your children’s lives. Just because you are a parent doesn’t mean you have any less reason to pursue music as your passion. It is still very much a reality for you, especially in this day and age. You may not have the same freedoms you once had before kids but that’s not a bad thing. Arranging your life and setting up new habits to keep music in the forefront for you is very achievable. In This Podcast You Will Learn: 1). Why becoming a parent can be traditionally perceived as a “show stopper” when it comes to pursuing your passion for music and why this isn’t true. 2). Why your most important asset as a parent still pursuing music will be time management and scheduling. 3).How using the technologies of today (skype, file sharing etc) make it possible for you to still stay creative and productive towards growing interest in your music and collaborating with other people. 4). Why remembering your reasons for pursuing music in the first place will help you push through during challenging times and knowing that it is still very much a possibility for you to create and pursue music as a parent. /// Thanks again for joining me on this week’s episode. If you are a parent or are “soon to be” one, then I hope you found this week’s episode valuable. As mentioned before, becoming a parent doesn’t mean that you have to put your career on hold. There are plenty of ways to still pursue music just like everyone else. The trick is knowing how to adjust your life to being both an amazing parent and a passionate artist at the same time. Til Next time, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: email@example.com www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Sep 1, 2019
Episode 64 - Diversify Your Skills As A Musician
Episode 64 Greetings friends and thanks for joining me today on the podcast! This week I’m taking a closer look at the opportunities you can create for yourself by “diversifying” your skills as a musician. In today’s industry writing, recording and performing music is only one aspect of what we now have complete control over. With advancements in media streaming, social media and technology there are endless amounts of resources available to us to further our skills and abilities as an artist that can benefit our music career. How about learning a new instrument, or how to record yourself, maybe give lessons via Skye? These are just a few skills that we have the power to adopt which can open up new opportunities to help either fund or further our career in music. In This Podcast You Will Learn: 1). What I mean specifically by “diversifying” your current musical skillsets to benefit your career to either gain more fans or add possible revenue streams. 2). Why focusing efforts into doing “more” than just the main passion you have for music makes you more valuable to yourself and possibly to your creative project. 3). How sharing your knowledge of being a musician and playing your instrument through teaching lessons online or through a YouTube channel is a great way to diversify your presence with skills you already have. This could also lead to other revenue streams as well. 4). Why investing in learning a new skill like recording your own music or learning a new instrument is also an investment in your career. This can make you more valuable to any situation you encounter in the future. 5). The reason why NOW is the time to start investing in yourself outside of what you already know in regards to your musical abilities. /// Thanks again for listening to this week’s podcast! This truly is a great time to be an artist with all of the resources we now have available to us. Being able to write, perform, and distribute your music is only a small portion of what we can add to our musical plates of skill sets. There are many more “side” hustles you can adopt to help compliment your music and give you more opportunities to achieve your goals in music. I hope you have a moment to check out this week’s episode. Peace N Love, Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: firstname.lastname@example.org www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Aug 25, 2019
Episode 63 - Make People Remember You After Your Show
Episode 63 Hello friends and thank you for joining me today on the podcast! Playing live is the best feeling as a musician. Getting to share what you love to do in front of a live audience is the root of what usually inspires us to get into music in the first place. However it’s very easy to be forgotten especially with the abundance of live acts out there today. Whether you’re a local or national act, we all struggle with trying to find new audiences and most importantly “retain” them. Luckily, there are some things we can all keep in mind when playing live that will “spice up” our chances of being remembered far after the venue doors have closed. If you are serious about holding onto the people that enjoyed you live then today’s podcast may have some great tips for you to consider the next time you saddle up and head to your next gig. In This Podcast You Will Learn: 1). Why it’s important to think about ways to retain fans during your shows and how you can easily be distracted which can lead to lost opportunities. 2). The difference between being proactive by making it easy for fans to find you instead of expecting the fans to be more proactive in looking you up. It doesn’t always work that way. 3). How important it is to communicate your name and your social media sites while you’re on stage and the importance of repeating this information during the course of your set. 4). Why making an effort to collect email addresses after your show is the best time and is key in growing your email subscriber list. 5). If you have the chance to leave your fans with something they can take home like a sticker or a flyer, that gives you great chances in them remembering you after the doors have closed. 6). Why being personable when you meet someone that likes your music makes a great impression and how that can make a difference in growing your fanbase. /// Thanks again for joining this episode! Building and retaining fans via live performances can be a lot of fun but can also be big missed opportunities. For many musicians, playing live is their bread and butter and maximizing every opportunity you have to make a new fan is very important. Amidst the hustle and bustle of setting up for a show, playing it and then packing back up it can be easy to forget the main reason why you do it all… To make new fans. I hope you enjoyed this episode and that it shed some light on a few things that will help you not only make new fans but retain them for as long as possible. Til next episode, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: email@example.com www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Aug 18, 2019
Episode 62 - Great Ideas For Your YouTube Music Channel
Episode 62 Greetings friends and thank you again for swinging by the podcast! YouTube is the biggest video watching platform on the internet. With 1.9 active visitors per month and 5 billion videos watched per day, it has become the leading “go to” place to consume video content on just about anything you could ever imagine. But how does this help you? The good news about YouTube is that ANYONE can start a channel and as an artist, you should be jumping out of your underwear because of this! Ok, maybe not that much. But it does give you a great way to connect with your fans and/or find new ones. So, what should you post on your channel? Your music of course but what else can you provide to the people who want to get to know you more? In This Podcast You Will Learn: 1). Why having a YouTube channel is crucial to you if you are an artist who is serious about finding new fans online. 2). The importance of uploading as much content you currently have (albums, live shows, demos etc) to your YouTube channel and why that’s a good “base” to start from. 3). A few ideas you can upload for a “video diary” to update your fans on your latest shows, recordings or songs and why this is great for connecting with people who are interested in you and showing them more about you than just your music. 4). Why being consistent with uploading new videos is most important when growing a YouTube channel. Fresh content is crucial to keep your fans interested and engaged over time which will help separate you from other artists that don’t maintain their channel. /// Thank you again for joining me for this episode. YouTube is one of the best weapons we have as artists in today’s modern music market. And the great opportunities it provides artists to connect with friends, family and fans make setting up your own channel worth it. I hope you enjoy today’s episode especially if you’re just starting out on YouTube and want to know more about how it can help you build your music career up. Til next time, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: firstname.lastname@example.org www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Aug 11, 2019
Episode 61 - How To Be A Better LIVE Musician
Episode 61 Greetings friends and thanks as always for joining me on today’s podcast. This week I’m tackling an issue that we can sometimes struggle with as musicians which is how to be a better “live” performer. If your goal is to become a great musician, band or artists then there is no escaping the need to play in front of a live audience. It’s the essence of what we do! But what if you feel you’re not good enough or not as good as you want to be? How do you get to the point where you feel confident like the people you idolize or influence you? Self-doubt, watching others and saying “I’ll never be as good as them” can cripple your confidence and we don’t want that. Luckily, there are some basic things you can work on to help give you the confidence and presence you seek. Becoming a great live performer doesn’t happen overnight and takes work but that’s the journey we all partake when we choose music. In This Podcast You Will Learn: 1). How the people who we idolized when starting out heavily influenced our perception as to what it is to be a great live performer. 2). A few of the reasons why being a great live performer is important and how it can help make an impact on your career. 3). How researching and learning from those that put on great live performances can help you become more aware of what you can do to improve on stage. 4). Why focusing on productive rehearsals are important and how they prepare you to attain better confidence. 5). When it comes down to it, why there is no complete substitution for getting better on stage other than doing it as often as you can. /// Thanks again for joining me for this episode. It’s important that you feel 100% confident when you step on stage. As an artist, it’s one of the best feelings in the world! But if you don’t feel on par with where you think you should be or compare yourself to others then it won’t be the amazing experience it should be. Just remember, it doesn’t have to be that way! If you feel like you’re live performance is lacking where you’re a solo artist or a band, I hope you have a moment to check out this week’s podcast. Thanks and as always, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: email@example.com www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Aug 4, 2019
Episode 60 - How To Stay Motivated When Your Band Breaks Up
Episode 60 Greetings and thanks again for joining me on the podcast today! For this episode, I wanted to dive into something that occasionally happens when you’re working in either a band or collaborative project for an extended period of time. You break up. I know it can be frustrating, disheartening, sad, and debilitating creatively. Unfortunately working in a group situation can lead to this and that is all part of the creative process. But how do you stay creative when this happens? Staying inspired and creative is still key to being an artist and no matter what happens along your creative journey there are always things you can do to keep those creative muscles flexing and in shape. Doing so can also make you feel like you’re still “in the game” so to speak and get you back up and running on to your next project. In This Podcast You Will Learn: 1). How band break ups can affect your inspiration and willingness to still create especially if you’ve been vested in the project for a long time. 2). Why it doesn’t matter how you express yourself musically (singer, guitarist, drummer etc), there is always a way to stay motivated during challenging times. 3). The importance of collaborating with someone new and how that can open up new ideas that you never experienced before. 4). How experimenting with new instruments or genres can keep you in an inspirational place and help fuel more creativity outside of what you are used to. 5). Why changing your surroundings by traveling or seeing new places can keep you inspired without you even knowing it. 6). The importance of trying a new creative outlet like drawing or painting can ignite certain feelings of creativity and motivation that you may have forgotten. 7). Why staying active and keeping your motivation alive during transitional periods will help make you a better, more well-rounded artist overall. /// Thanks again for checking out this week’s episode. It’s no fun when your creative outlet decides to call it quits. Especially when you’ve dedicated a lot of time and energy to it. But it happens. Fortunately, that doesn’t mean the end for you, quite the opposite actually. Finding ways to stay creative as you transition into your next project (whatever that may be) is key to staying connected to your creative side. I hope that after listening to this episode, you will agree. Til next episode! Peace N love. Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: firstname.lastname@example.org www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Jul 29, 2019
Episode 59 - Why Musicians Struggle With Social Media (Including Me!)
Episode 59 Greetings friends and thanks for joining me on today’s episode! This week, I’m diving into social media promotion and why most musicians and artists fall short when it comes to promoting their music online. I’m also including myself in this group since I regularly promote my own projects as well. Social media is the most powerful tool we have as artists to get more people interested in our music but in most cases, we aren’t utilizing it most effectively. Social media is meant to be just that… “Social” and most times we forget that aspect of it. we tend to just use social media as a place to advertise our latest shows or new music. In order to get the best results from promoting on social media we will need to dig a little deeper and look at it from a more value added perspective. In This Podcast You Will Learn: 1). Why promoting on social media can be challenging for artists and musicians when it comes to finding new fans and why it’s easy to forget the “social” aspect. 2). Why “transmit only” style promoting which used to work before the age of social media, doesn’t necessarily work now and what is transmit only promotion in the first place. 3). The importance of “adding value” to your fans when you promote and flipping it around to focus on them instead of you to build trust which will then lead to attention. 4). Why following the 80 – 20 rule when posting online is a good indicator of how much you should focus on you and your music and how much you should focus on adding value to your fans. 5). How we as a society have been trained to “tune out” ads online and if you’re not careful, you could easily sound like an ad when promoting your music and thus being ignored. /// Thanks again for checking out this podcast! If you’re like me then you are constantly thinking about ways to get more eyes and ears on your art. Social media is our best weapon for this but only works best when utilized for the very nature that it was intended. I hope you find insight and value in this episode and that it helps you in your own promotional campaigns. Til next time, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: email@example.com www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Jul 21, 2019
Episode 58 - Has Your Music Career Passed You By?
Episode 58 Greetings friends and thank you for joining me on today’s episode! For today’s topic, I wanted to take a closer look at something I think we all wrestle with from time to time. Our age and where we think we should be in our careers. When starting out in music most of us have grandiose dreams of making it “big” and pulling in huge crowds and being big stars. (Maybe just me?) But as time goes on, we may feel like the correlation between our age and our “success” as artists isn’t matching up. Have you ever felt like this? The good news is that you don’t have to. The world today is a new place, even from what it was just 15 years ago. Today you have unlimited ways to find new fans for your music no matter what age you are. Your age and progress can have nothing to do with each other (they never should really) and the internet has opened up ways for us to create, promote and share our music with audiences across the world. It truly is a time for you to make music at your own speed as there is something for everybody. In This Podcast You Will Learn: 1). Some of the common misconceptions we tell ourselves as we get older about why we don’t make music a priority anymore and why that’s farthest from the truth. 2). How the internet has changed the game in terms of finding new fans and getting your music heard no matter what age you are or where you’re at. 3). How different generations (baby boomers, millennials etc) view the music industry today and why your age has nothing to do with utilizing this new landscape. 4). The importance of affordable technology to record your music and how that has shifted the power back to the artist in terms of making your own music and records. 5). The different ways you can grow your fanbase via the internet by posting your music on YouTube, Spotify, Apple Music, Soundcloud etc. 6). Why persistence, learning, and passion are more important than ever to remember as an artist and how they will help you grow your music career in this modern age. /// Thanks again for swinging by this podcast! If you’ve ever felt like you haven’t had enough “success” or haven’t “made it” yet and are too old to try then I hope you found this episode useful. There truly is no limit to what you can achieve with your music in today’s market. There is a fan base for everyone and your age should have nothing to do with it. Whether you are a Baby Boomer, Gen X’er, Millennial or beyond, there is a way to find fans who will connect with you no matter where you are. It just takes time, work and patience. Thanks again and here’s to the next episode! Peace N Love, Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: firstname.lastname@example.org www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Jul 14, 2019
Episode 57 - Your Audience Is Everything (Pt2)
Episode 57 Hello friends and thank you for joining me on this week’s episode! For this podcast I felt the need to revisit the same topics I discussed in episode #56 “Your Audience Is Everything”. As I was filming that episode I didn’t feel like I had touched on enough. So I decided to film a part 2 of course! This episode gets closer to the idea of thinking and promoting yourself as a relate-able “brand” towards your audience instead of just an artist or band. We all start off in music as a project with musical ideas and songs. But with the power of the internet and the abilities to broadcast your music/message 24 hours a day, this gives us the opportunity to be more than just music. Social media allows us the chance to reach our audiences all over the world and connect with them on a consistent basis. Doing so allows growth and trust which is the cornerstone of any reputable brand. Building a following of people who don’t know who you are at first isn’t easy but it is possible. With a consistent message, music that you pour your heart into and empathy with the people you interact with, it is very possible to grow and take care of your audience. But it takes work:) In This Podcast You Will Learn: 1). Recapping what the new “audience” is defined as in this social media-driven world and why that’s important for artists. 2). The commonalities that make up a successful “brands” and how we can learn from these points to help create a brand around our own music. 3). Why people’s attention is the most valuable commodity in the market and why approaching your music efforts in a branded fashion will help garner more attention to you. 4). How consistency with creating your content (music, videos, social media etc) is one of the backbones of branding and why you should make it a priority. 5). The importance of engaging with your audience and making yourself attainable and relate-able and how that translates into loyalty and attention. 6). Why the journey to becoming more “brand like” is different for everyone but what’s important is the effort you put into finding that formula that your fans (current and new) respond to the best. /// Thanks again for swinging by this podcast. I hope this “Part 2” episode of “Your Audience Is Everything” will further illustrates how important it is to re-engineer our mindsets when it comes to finding new audiences and nurturing current ones. As artists we exist in an amazing new era and the tools and tactics available to us to help spread our music across the planet is astounding. Knowing the best way to approach your music from an “audience” standpoint will give you the best chances in carving out a rewarding career in music for yourself. Til the next episode, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: email@example.com www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Jul 7, 2019
Episode 56 - Your Audience Is Everything
Episode 56 Greetings friends and thanks again for stopping by this week’s podcast. For this episode, I wanted to dive into what it means to have an actual “audience” in today’s music industry and how it can be a game changer for you and your music. Trying to grow a following is very difficult especially if you’re just starting out in a project or career. The key to gaining any kind of traction is to attract an “audience”. But there is more to it than just an audience in the traditional sense where people come to see you at your shows etc. In today’s social media driven world, having an engaged and in-tune audience 24/7 can make the difference in your music career and help separate you from everyone who is struggling to gain fans. In This Podcast You Will Learn: 1). What the new definition of an “audience” is in this day and age and why it’s important to understand this as an artist. 2). The biggest mistake musicians and artists make when trying to promote their music online which ultimately leads to frustration and feelings of failure. 3). Why it’s great to have a “core” following (friends, family etc) but in order to grow as an artist and find new fans, you’ll have to learn new promotional tactics that work better for “cold” audiences online or people who don’t know who you are. 4). Why learning how to find more fans online is more powerful than putting in work to try and find new fans for your live performances. 5). How the best promoting techniques to find new fans doesn’t necessarily have anything to do with your music or album. Why building an audience is much more than just asking people to check out your music. 6). Why having people’s “attention” is the most valuable commodity and why you should treat it as such when you begin to actually grow and engaged audience. 7). How approaching your music as a relate-able “brand” will give you a more solid foundation towards building a loyal audience that will listen when you have something to say. /// I hope you enjoyed this episode as I feel gaining an audience is a real challenge for all musicians and artists. The definition of “audience” has changed over the past few years with the rise of social media and promotion. It’s no longer just about getting people to your shows. It’s also about getting people to pay attention to you online as well because that’s where our attention spans reside. Hopefully, you find some value in what I’m saying here and if not, that’s ok too. The important thing is that we all understand what our challenges are as artists 100% and that we constantly work to improve how we promote ourselves. Til next time, peace n love! Mike — Questions, comments or concerns? I’d love to hear them! Swing by and drop me a line at: firstname.lastname@example.org www.facebook.com/songwritersplanner www.instagram.com/songwriters_planner Get organized, accomplish your goals and stay inspired. Order your planner today.
Jun 30, 2019
Episode 55 - What Does Success Mean To You?
Episode 55 Greetings and welcome to another episode, thanks for swinging by! For this podcast I wanted to take a look into something I think every musician and artist thinks about at one time or another. What “success” looks like. If you’ve ever stepped on a stage, written music, performed music or expressed yourself through music I’m sure you’ve thought about what success in music looks like for you. Does it mean making millions of dollars? How about touring the world? Maybe being able to pick up a weekly gig somewhere in your hometown? There are many ways to determine what success means and each person this is different. Why is this so important to determine what success looks like for you? That’s what I’m here to share with you. In This Podcast You Will Learn: 1). Why it’s important to define what success means to you and how that can affect your motivation for creating your music. 2). Different types of “success” that can be motivations for us as artists…
Jun 23, 2019
Episode 54 - What's Holding You Back?
Episode 54 Greeting friends and thanks for swinging by this episode. For this podcast, I wanted to dive into some things that may be holding us back from getting more done with our music. There comes times in our music careers where we ask ourselves if we are making the kind of progress we had hoped for or are we where we want to be and if the answer is always “No” then it might help to think about ways we can take charge of our goals. It’s not easy trying to create a path for ourselves in music and there are many distractions that can derail our efforts. Even when we think we have things under control. In This Podcast You Will Learn: 1). Why it’s a good idea to occasionally take a step back and check your progress as an artist over a 6 month period and how it can help you to make improvements if you don’t feel like you’re getting anywhere. 2). How not managing your time in an organized fashion can easily eat away at your aspirations as an artist and what you can conce…
Jun 16, 2019
Episode 53 - You Can Do More Than You Think
Episode 53 Hello and thank you for swinging by this week’s episode! For this podcast I wanted to go in a different direction than my usual “schpiel”. Today is all about getting you motivated:) Motivated to do more for your music. In today’s music space there are many things we are responsible for outside of writing and playing music. To really build a fan base and sink our teeth into building a following we need to take on the roles of social media marketer, graphic designer, videographer, email marketer, web designer, audio engineer and much more! Whew! It can feel overwhelming. But I am here to tell you that it is all possible and there are artists doing all of these things autonomously today. In This Podcast You Will Learn: 1). What it actually means when I say that we need to do “more” to be seen and heard as artists in today’s modern music landscape. 2). A quick back story into how I realized that becoming autonomous and learning new skills to promote my work…
Jun 9, 2019
Episode 52 - Ready To Film Your Own Music Videos?
Episode 52 Greeting friends and thank you for joining me on this week’s podcast! In this day and age, it’s easier than ever to film and create your own music videos. It’s almost essential now that you have some sort of video representation of you and your music to be taken seriously as an artist. The good news is that you don’t have to go out and spend thousands of dollars to create a great video. Most time you can get away with using your phone, some free video editing software and a little bit of know how to get you on the map. But what else do you need to know to create great videos? For this episode I’m diving into a few fundamentals you should know before you start filming. Whether you’re hiring someone to do it for you or you’re going at it yourself, there are a few things you want to consider before diving into being the next Steven Spielberg. In This Podcast You Will Learn: 1). Why having some kind of video content to complement your music is almost essential…
Jun 2, 2019
Episode 51 - When Should You Spend On Facebook Ads?
Episode 51 Hello and thanks for swinging by this week’s podcast! For this episode, I wanted to take a closer look at one of the most powerful tools we have available to us as artists. Facebook Ads. Regardless of what traditional means we used to deploy to advertise our music, FB ads are the most powerful tool we have available to us to get our music heard by current or new fans. But when should we use them? Without having a solid game plan, it’s easy to throw away a lot of money with FB ads especially if you aren’t sure how or when to use them. There are a million resources online showing you how to set up and run FB ads but it can be overwhelming especially for musicians and artists. Today I’m here to simplify and breakdown the best uses for your hard-earned money in regards to deploying FB ads. In This Podcast You Will Learn: 1). Why Facebook ads is one of the most powerful ways to find new fans for artists but also why you should learn to deploy them properly to avoid…
May 26, 2019
Episode 50 - Tips On Recording Your Own Album For The First Time
Episode 50 Greetings and thank you for swinging by this week’s podcast! For this episode, I wanted to dive into a few important things I’ve learned so far while recording my own album for the very first time. I truly believe this is a common situation for most musicians these days as we are faced with limited budgets yet cheaper DIY recording equipment. For me, I made it a goal of mine this year to finally take the step into DIY recording and record my own album with my band mate for our project. We had both been in the studio many times before but those experiences have always been in professional recording studios with seasoned engineers and producers. For our own project, decided to try and do things ourselves with just the knowledge, experience and equipment we already have. In This Podcast You Will Learn: 1). Why I felt it was time to try recording an album by myself and why I consider it to be an attempt at an “official” release (hopefully). 2). Why going into a pr…
May 19, 2019
Episode 49 - What It Takes To Be A Full Time Musician
Episode 49 Hello and thank you for swinging by this week’s podcast! This week, I wanted to dive into a topic that I think most musicians think about from time to time if not often. What does it take to work full time as a musician? There are many different variations of being a full time musician. You can be involved in touring, session work, fill – ins, weekly gigging, orchestras and musicals etc. The list is endless as to how you can make a living playing music. However, in order to actually rely on your experience as an artist and musician there are some things that you’ll need to know before you take that big step. Playing music for a living or full time can be very rewarding but at the same time, it can be quite risky, especially if you’re not prepared for the challenges that you’ll face. In This Podcast You Will Learn: 1). The many different definitions of what it is to be a “full timer” and how you can strategically position yourself to fill these many roles…
May 12, 2019
Episode 48 - Is Worth It Including Cover Songs In Your Set?
Episode 48 For this episode I wanted to dive into whether or not learning cover songs specifically if you are in an original project is worth the time and effort? Over the years I’ve heard many sides and opinions on whether playing cover songs (playing someone else’s song) is worth the time and energy AND if it really even matters? There are many reasons why it could be a good idea to include a few covers in your set but you could also make the argument that you would rather focus on your music instead of showcasing someone else’s song. It can be confusing whether or not to play cover songs in your set, especially if you’re just starting out. There’s also a lot of opinions on which cover songs should you play if you decided to include them in your set. We’re taking a look at these issues and more:) In This Podcast You Will Learn: 1). Some of the different variables outside of how you feel about playing cover songs that could affect your decision on adding them or not.…
May 5, 2019
Episode 47 - What I've Learned Podcasting For A Year
Episode 47 This week as I approach the one year anniversary of starting the Songwriter’s Planner – Podcast I wanted to take a moment and reflect on what I’ve learned from putting together this podcast week after week. The initial idea for this podcast was to support the Songwriter’s Planner and provide helpful content to other artists and musicians out there who have the same questions I have. The new music industry is a big place with a lot of new opportunities for artists to take advantage of to grow their fan base and get more people to listen to your music. But with this new amazing place comes a lot of questions. My hopes were for this little podcast to help serve as another resource and tool to musicians and artists alike and help find ways to navigate the new music landscape. It’s been quite a year and I’ve learned so much so this week I wanted to share my thoughts and experiences. In This Podcast You Will Learn: 1). The original reason I decided to start a podc…
Apr 28, 2019
Episode 46 - Are You Alienating Your Fans?
Episode 46 Greetings and thanks for joining me on this podcast! Being a musician and trying to get your music heard can sometimes be a frustrating road. There is a lot of competition out there and it seems like there are less and less venues to perform at and less people paying attention. On top of that, music itself just isn’t selling anymore. All of which can lead to frustration. Sometimes it’s easy to catch ourselves taking it out on the one people we rely on to support us… The fans. “Support Local Music!”, “Don’t Steal Our Music”, “Support The Artist!”. These are all battle cries of artists in a changing industry. But the reality is if we relay this message in the wrong way, we can slowly turn off the people who support us and make it easy for them to gravitate elsewhere. In This Podcast You Will Learn: 1). How the current landscape of the music industry today (lack of sales etc.) can cause frustration for artists and cause us to lash out unknowingly towar…
Apr 21, 2019
Episode 45 - Should You Start A YouTube Channel?
Episode 45 Greetings and thanks for swinging by this week’s podcast! Did you know that there are 1.8 BILLION visitors to YouTube every month! Wow! If you’re on the fence about starting a YouTube channel for your music then I hope you get a chance to listen to this week’s podcast. YouTube has fast become one of the highest rated sites that get searched on the internet. Artists from around the globe have set up shop on YouTube and use it as the primary source for distributing their original content. Maintaining a YouTube channel can greatly increase your profile as an artist and help you accomplish more like finding new fans through tagging, booking new shows, distributing your music and help tell your story. All of these things are becoming essential if you’re an artist that’s serious about your music and career. In This Podcast You Will Learn: 1). How YouTube’s native traffic (1.8 Billion a Month) is a no-brainer when it comes to considering starting your own channel…
Apr 14, 2019
Episode 44 - Tips For Better Live Videos
Episode 44 Hello and thanks for swinging by this podcast! For this week’s episode I’m diving into some basic fundamentals on how to make live streaming video work for you, the artist! Live video is on track to be the most efficient way to connect with your fans but if used incorrectly it can also turn off attention as well. We don’t want that!:) There are many things we can do as artists to maximize our opportunity to engage and entertain when streaming live video whether it be a concert, intimate live session or just an update to your fans. Following a few simple guidelines when firing up your phone can help make the difference of someone swiping by or staying put. In This Podcast You Will Learn: 1). How being prepared before you go live as to what you want to say, play or portray will make you look more professional and presentable to your fans. 2). Why being “to the point”, engaging and entertaining when you are live can help keep your viewer’s attention longer (y…
Apr 7, 2019
Episode 43 - Why Branding Matters To Musicians
Episode 43 Greetings and thank you for swinging by this podcast! “Brands” are becoming all the rage these days but why? What makes a brand and why is it so important? In today’s social media marketing landscape it’s become very easy for anyone to promote and market themselves. Bands and artists are no different. But what is the difference between a brand and a band? “Branding” oneself or changing the way you think about how you market yourself and your music can make a big difference when it comes to attracting new fans and nurturing current ones. But it isn’t easy and takes time. However, putting in the effort to grow a brand instead of just promoting your music can have big payoffs later. In This Podcast You Will Learn: 1). Why approaching your social media promotion and online presence as a”brand” instead of a band is much easier then ever before and why this is important. 2).How most bands make the mistake of being more salesmen and pitchmen online instead…
Mar 31, 2019
Episode 42 - What You Should Know Before Promoting Your Music
Episode 42 Hello friends and thanks for checking out this week’s podcast episode! This week I wanted to run through the basics of what every musician should know when coming up with ways to market your music. The Basics! We are now capable of implementing and controlling all aspects of our music including the marketing. This is very powerful because you are in control! I know not all musicians are into marketing and promotion and I understand it’s not a “popular” subject. But in this day and age, you have to have some knowledge about what it takes to get your music heard or you will easily fall behind. You don’t have to be a marketing expert, you just have to know the basics and that’s what we’re here to talk about today. In This Podcast You Will Learn: 1). Why it’s important for artists and musicians to learn how to effectively promote themselves even when it may not come naturally. 2). How setting goals before you start will help you measure your progress and…
Mar 24, 2019
Episode 41 - Should You Record Your Own Music?
Episode 41 Greetings and thanks for joining me on this podcast! This week I wanted to ask a question that I think most musicians struggle with. Should we be recording our own music? Traditionally, our music gets recorded in a professional recording studio with skilled engineers who know the ins and outs of recording. However, with the technology we have today, recording equipment has become more available to us as musicians. This gives us the opportunity to record our own music. But should we? There is no question that there are benefits to learning how to record yourself as well as benefits going to a reputable studio. Hopefully I can address some of these issues in this episode especially if you’re on the fence about investing in some recording equipment of your own. In This Podcast You Will Learn: 1). How and why we now have the capabilities as musicians to record our own music without needing to enter a recording studio. 2). The benefits of learning how to record yourself a…
Mar 18, 2019
Episode 40 - Why Analytics Are Sexy And Why They're Important To Musicians
Episode 40 Greetings friends and thanks again for checking out this podcast! For this episode I wanted to dive into the importance of knowing your analytics and why this is important to artists. What are analytics you say? Analytics consist of multiple data elements that informs you about the traffic you receive through your website and social media channels. But it doesn’t stop there! Analytics give you a clear view of just how vast your social media audiences are or how much you thought they were. It’s important to know just how much you audience is growing online or possibly isn’t. Why? Because you could be spending more time and money in areas where you have the best chances of reaching a highly engaged audience. Having a following is much more than “Likes” and follows. Knowing who your audience is, where they are and how often they are paying attention to you is very important especially if you are serious about building up a career in music. Wanna tour? How abou…
Mar 11, 2019
Episode 39 - Can You Still Sell Music?
Episode 39 Hello and thanks for visiting this episode! For this podcast, I am taking a look at the biggest challenge facing artists today. Is it possible to even sell music anymore and if not, how can artists make money off of their music? With streaming services dominating the music market these days and CD, vinyl and even downloads all trailing far behind it seems like the days of actually being able to sell music are coming to a close. Just for clarity’s sake, I am defining “selling music” by means of selling a physical product (CD or Vinyl record) with your music on it. This is probably the biggest challenge we have as artists as what was once the primary revenue stream for an industry (whether YOU made money or not) is now dispersing quickly. How can musicians and artists survive in an industry where sales of actual physical music items are dwindling? In This Podcast You Will Learn: 1). The RIAA 2018 Annual Report findings on what generated the highest revenue in music…
Mar 3, 2019
Episode 38 - Motivation Advice When You Feel Like Quitting
Episode 38 Hello friends and thanks for swinging by this week’s podcast! As artists, it can sometimes be a challenge to get motivated. Nowadays there are a million different things we’re in charge of on top of writing and playing music. Making flyers, posting on social media, booking more gigs, dealing with personalities, scheduling rehearsals, updating the website etc. The list goes on and on. It can be overwhelming! It’s easy to start letting your responsibilities fall by the wayside. You can easily start to feel unmotivated and feel like you’re falling behind in the things you want to achieve. Life can get busy, especially if you have other things going like work, family and or relationships going on. So for this week’s episode, I wanted to throw out a few tips you can try to help keep you motivated, inspired and on track. We all need a little boost every now and then so hopefully you find these tips helpful. In This Podcast You Will Learn: 1). Why it can easily get…
Feb 24, 2019
Episode 37 - Dealing with Hate and Negativity Online
Episode 37 Greetings and welcome to this week’s podcast! The very nature of what we do as artists (writing and performing) naturally puts us in the spotlight. Actually we put ourselves in this spotlight and rightfully so we want the world to know who we are and hear our music! Social media has become the number one way that people can find out about you and hear your music 24/hrs a day. But not everyone is going to dig what you’re doing. And that is OK! Social media has also has spawned a culture of hate and negativity occasionally when people feel like they have to voice an unfavorable opinion about you. Negative comments and hate can happen to any artist. What is the best way to handle this public facing negativity about your art? Delete them? Respond negatively back? Close your social media? Not necessarily. Far from those things actually! In This Podcast You Will Learn: 1). Why the very nature of what we do as musicians can easily open us up to criticism online and how…
Feb 18, 2019
Episode 36 - Things I Wish I Knew When I First Became A Musician
Episode 36 Greetings and thanks for swinging by the podcast today! We all start somewhere when we begin our musical journeys. We take our influences and the artists that inspire us and apply them to our own work and our attitudes about music. But as we progress, we learn new things along the way all of which serve valuable to us and allow us to grow even further as artists. This week I wanted to dedicate an episode to discuss a few things that I wish I had known as a musician when I first started out. Perhaps you may feel the same way about some of these things as they really apply universally to all musicians no matter where you’re from or how you started. In This Podcast You Will Learn: 1). How all forms of music have something to offer you as an artist and why taking in different styles of music can benefit your growth especially early on. 2). Why networking and building up great relationships in music is just as important as playing music itself. 3). How important it is to…
Feb 10, 2019
Episode 35 - When Is It Ok To Play For Free?
Episode 35 Greetings and welcome to this week’s episode! I’ve been seeing a lot of posting and commenting on my Facebook feed lately about when it is ok to play for free as artists. If you’re a working musician playing out regularly then you have most likely been approached about playing shows for no pay at one point or another. Some would say the dreaded “exposure” gig. Not all situations in this case are unfavorable. Of course getting paid for what we do is key to earning income for you and or your music project and every situation is different. But for certain scenarios, getting paid to play may not always be the main goal. In This Podcast You Will Learn: 1). Why contemplating a non-paying gig in certain scenarios can be of value to you and may not be as risky as you might think. 2). How taking gigs that benefit a charity or important cause can be beneficial to you and your career especially if it’s based around something you believe in. 3). Why non paying media…
Feb 3, 2019
Episode 34 - Watch Your Social Media Fan Base Grow With These Tips
Episode 34 Greetings and welcome to another episode of the Songwriter’s Planner Podcast! If you’re a musician (I’m guessing you are) and you’re looking to gain more fans and build a following in addition to playing live shows, social media is the number one way to do just that. But it’s not always easy being effective at it. As artists we don’t naturally gravitate to promoting ourselves and using social media to build a fan base can be challenging. How do you use social media in the most effective ways to grow your audience? That’s what this episode is all about! In This Episode You Will Learn: 1). Why having a great social media strategy is crucial to the modern artist and what you should keep in mind when posting online. 2). Why you should avoid only posting “advertisements” (show dates, buying merch etc) on your social media and how that can lose the attention of your audience over time. 3). Some great ideas of other types of content you can post that won…
Jan 27, 2019
Episode 33 - Video Camera Roundup for Musicians
Episode 33 Greetings! Thanks for swinging by today’s podcast and I hope it finds you well! This week I’m taking a look at a few options on cameras for musicians when it comes to shooting and creating video. As you already may know, video is the number one best way to communicate with your audience online. Creating videos of your music, vlogging, live video and other ways to connect are very important in growing your fan base. For today’s podcast I’m looking at a few options you have for cameras if you are serious about utilizing video more this year. I use video extensively with my projects and I’ve had many musicians ask me about what camera they should be using. In This Episode You Will Learn: 1). Why using video is so important for musicians to start using and how it helps your fans and audience connect with you better as an artist. 2). Which social media platforms should you be posting your videos on and which one should you definitely have set up for your music.…
Jan 20, 2019
Episode 32 - Dealing With Fear And Self Doubt
Episode 32 Greetings friends and thank you for joining me for this week’s podcast! I wanted to do something a little different today and discuss something that I think all of us deal at some point. Fear and self doubt. Fear of not being good enough, of being rejected, of failing or being looked at as a failure. Doubting your abilities or your dedication. The list is endless. Fear itself is what causes most projects, ideas, relationships and opportunities to end and they are usually based on worst case scenarios that never manifest. How many times have we turned opportunities down or chose not to do something because we were afraid of the outcome? Unfortunate and unfavorable outcomes happen all the time. It is a part of life. But basing our actions off of worst case scenarios can cause crippling situations not only creatively but in life as well. We are artists and having doubt about one’s abilities or talents come with the territory. What’s important is how we respond to…
Jan 14, 2019
Episode 31 - 4 Ways To Get More Traffic To Your Website
Episode 31 Greetings and thanks for swinging by this episode! Having your own .com website is essential in today’s music landscape. It can set you apart from other artists who only rely on social media as their main channel for content. There are many limitations that social media sites like Facebook, Instagram, SnapChat etc. place on it’s users. They can be very powerful but can also change policies without notifying you which can affect your reach and growth. With your own website, you are in charge of the layout, the content, the design and the functionality which can be very powerful when building up your own brand. But, do you know just how much traffic you’re actually getting? Just because you build it doesn’t mean that they will come. If you have you’re own website but aren’t getting the kind of hits you are expecting, there are a few ways you can generate traffic/interest to help get more eyes and ears on your music. In This Episode You Will Learn: 1). Why it…
Jan 7, 2019
Episode 30 - 4 Ways Musicians Can Make Money Online (Without Streaming)
Episode 30 Hello and welcome to another episode of The Songwriter’s Planner Podcast! I’m stoked to dive into this topic today because I think it addresses an issue that all musicians will encounter at one point or another. Making money online. The first thing that usually comes to mind is “streaming revenue”. However, because the landscape of making money via streaming is still very undefined and somewhat “unreliable”, I wanted to go in a different direction. Today I’m talking about OTHER WAYS musicians can make money online. Believe it or not there are many ways you can still use your musical talents and generate streams of income for yourself using the internet. Like everything else it takes some work and effort on your part but if you’re serious about bringing in extra money or possibly even going full time then you’ll want to take a listen to this episode. In This Episode You Will Learn: 1). Why depending on revenue generated from streaming services like Sp…
Dec 31, 2018
Episode 29 - 4 Music Marketing Areas To Focus On In 2019
Episode 29 Hello and welcome to the podcast! I wanted to kick things off in a great way for this first podcast of 2019. This year nothing is more important than getting your music heard and finding new fans. Luckily, the power is in your hands! We are empowered literally to be able to reach thousands of new fans by using online marketing tactics and to kick things off this year I wanted to discuss the biggest areas you should concentrate on. Marketing yourself and your music doesn’t always come naturally. We are musicians first, not marketers right? But learning the tools of the trade and finding out what works best for you and your music is crucial more than ever these days to get more ears and eyes on you to potentially double, triple your fans base by the end of the year. Sounds great doesn’t it! In This Podcast You Will Learn 1). Why it’s important to focus on not just posting the same old social media posts (flyers, show announcements etc) and how you can enrich & ent…
Dec 25, 2018
Episode 28 - How To Be More Productive & Achieve Your Goals
Episode 28 Thanks for swinging by the podcast today! In this last episode to close off the year, I wanted to bring it back to basics. How you can start achieving your goals. Or I should say, how you get good at achieving goals. Period. Setting goals and coming up with a plan to accomplish them isn’t something we all innately know how to do. Especially artists and musicians. Goal tracking habits are usually only discussed and utilized in the business sector which is why the artists of today rarely use goal tracking methods to build their careers. That’s where we can take advantage of the same methodologies and tactics to accomplish more in music as well. But it takes learning, patience and effort. However, if you use the methods discussed in this podcast you’ll gain the knowledge and skills you need to continue to improve your goal setting behavior and get you closer to accomplishing more with your music. I guarantee it. In This Podcast You Will Learn 1). Why tracking goals…
Dec 17, 2018
Episode 27 - Tips For Smooth Touring
Episode 27 Hello and welcome to this week’s episode! Have you ever wondered what it’s like to go on tour? Have you already been on tour and want to improve upon what you experienced? If you answered “yes” to any one of these questions then you might enjoy listening to this week’s podcast. Touring can be lots of fun! Getting to meet new people, visit new places, hear new bands etc. It’s very exciting but the reality is that it’s a lot of work, takes preparation and patience. Being out on the road away from home and away from your comfort zone can be challenging. Especially if you’re new to the game. This week I wanted to get into a few tips to consider before booking your first tour or if you’re looking to improve upon you’re current touring efforts. Making sure you are well prepared and ready for what’s to come is the name of the game when you step out on the road. I hope you agree after checking out some of my tips for smooth touring this week! In This Podc…
Dec 10, 2018
Episode 26 - How To Get Better Show Offers
Episode 26 Hello and thanks for swinging by this podcast! This week I’m diving into something that every band asks themselves at one point or another. “How do we get offered better shows?” It’s something I’ve spent many years pondering over LOL! But more importantly “learning” what you need to do to progress as a band (or artist) and ramp up the shows you play. First off we need to define what a “Better” show is. More people? More pay? Better venues? Opening slots for bigger bands? These are all variables that you need to consider when setting your goals on growing your live shows. Assuming you’re similar to 98% of us out there and you do most of your booking etc. on your own, you’ll want to listen to this episode as I break down the important things to remember and consider if you want your show offers to get bigger and better. In This Podcast You Will Learn 1). Why creating and using “Leverage” is the most important concept for bands when looking to ta…
Dec 3, 2018
Episode 25 - What To Prepare For When Entering The Recording Studio
Episode 25 Greetings and welcome to this episode! I really appreciate you taking the time to check out this podcast. Today I’m taking a look at a few things to consider before you head into a recording studio so that you’re better prepared and ready to go. If you’re a musician, at some point you’ll probably record your music in a professional recording studio. Basically, someplace where you pay someone else to record your music. Playing live and recording in a studio are two completely different experiences so before you drop that money down, consider the things I mention in this podcast because hopefully at least one of these things will help you save time, stress and most important of all… money. In This Podcast You Will Learn 1). Why choosing the right songs to record sounds like a no-brainer but is more important than you might think. 2). How spending as much time as possible on pre-production is vital to having a well-prepared recording session and can save you mone…
Nov 26, 2018
Episode 24 - Great Productivity Hacks For Your Band
Episode 24 Hello friends and thank you again for swinging by this podcast. I really appreciate your time and realize that we all have busy schedules so thank you again! This week on the podcast I wanted to run through some great hacks you can try out in your band or project to help make life a little easier. There are so many aspects to being in a band, collaboration, promoting, marketing, moving equipment, recording etc (Too many to mention!) and I am always thinking about ways to make life easier for musicians. So I finally decided to dedicate an episode to these so called “hacks” that I’ve either thought of myself or picked up from other places over the years. This will most likely be the first of many to come since there are so many tips, tricks and hacks that apply to all areas of making music so I’m glad I could finally get this first episode off the ground. In This Podcast You Will Learn 1). Why setting up a file sharing drive is important when collaborating with ot…
Nov 19, 2018
Episode 23 - What To Know When Auditioning For A New Band
Episode 23 Hello and thanks for swinging by this podcast! This week I wanted to get back to something that we may have all dealt with at one point or another. Auditions. Going into an audition can be pretty intimidating. Meeting new people, playing new music, wondering if you’re the right person for the gig etc. It can all add up to be a stressful situation. However, there are some things you can do to help better your chances of feeling more relaxed, play your best and make a great impression. I personally have experienced all of these feelings at one point or another while trying out for different projects over the years and I’m sure you have too. If you are currently looking for a new band or creative project or are looking to start auditioning someone for your own band then I hope you get a chance to listen to this week’s podcast. In This Podcast You Will Learn 1). Some of the best ways to find out about bands or creative projects that are looking for new members. 2).…
Nov 12, 2018
Episode 22 - Social Media Tips To Help Build Your Following
Episode 22 Greetings friends and welcome to another episode of the Songwriter’s podcast! Let’s face it. If you’re a musician, band or artist your interests reside in writing, creating and performing music. That’s how it works right? However in today’s music landscape if we are serious about getting our music heard by new people then we must also be responsible for our marketing and promotion. More specifically building a following online. Gone are the days of putting up flyers everywhere and hoping people come to your shows. Now we need to nurture our audiences and fans because we have instant access to most of them via social sites like Facebook, Instagram etc. A great way to build up trust with your current fans and to also find new ones is to have a tight social media game. And that doesn’t mean just posting flyers for your shows every week. In This Podcast You Will Learn 1). The importance of building trust with your audience and why that is important in this fast-…
Nov 5, 2018
Episode 21 - Tips On Getting More People To Your Shows
Episode 21 Greetings friends! As usual, thank you for swinging by this podcast! If this is your first time Welcome! This week we are taking a look at some things that you can do to get more people to your shows. Growing your audience and getting more people to come out and see you is a challenge that all artists face at one point or another. Luckily there are things we can try that will help our chances of steadily growing an audience over time. That is the theme of today’s episode and hopefully after listening to it you’ll have a few more ideas in your idea box on how to get more people to your shows. In This Podcast You Will Learn 1). What are some of the common problems we have as artists when it comes to promoting and building a fan base through our shows. 2). How identifying a great venue to play can help make a difference when it comes to attracting the right crowd for your music. Also tips on thinking “Outside The Box” when identifying a new place to play. 3). Why…
Oct 29, 2018
Episode 20 - Tips On Dealing With Creative Differences
Episode 20 Greetings friends and welcome to another podcast! I appreciate you taking time out of your day to check my podcasts out and if this is your first time, Welcome! In this episode, I wanted to chat about something that we all encounter throughout our musical journeys. “Creative Differences” Sometimes making the best music means collaborating or working in a group setting. This can be extremely helpful and can sometimes bring out ideas in you that you thought you never had! However, it can also lead to disagreements. As artists, I know we can take our ideas personally and when working with others, it doesn’t always go the way we plan. What can we do when we find ourselves in conflict with a collaborator, band mate or creative partner? In This Podcast You Will Learn 1). Why it’s important to keep considering collaboration and group creativity as part of your workflow. 2). How creative differences aren’t limited to just making music with someone else. It can encom…
Oct 22, 2018
Episode 19 - Video Workflow Tips For Musicians
Episode 19 Greetings friends and thanks for joining me for another podcast episode. This week I wanted to dive into the basics of using video as an artist and some tips for you to keep in mind when you’re planning your next video. It’s no secret that video is king online and if you’re on the fence about creating videos for yourself and your music, now is the best time to start. Most social media platforms like Facebook, Instagram, Twitter and of course YouTube are making video a priority and for artists, that’s a huge opportunity to get your music and more importantly you “brand” out there. In This Podcast You Will Learn 1). Why I think video is still underused by most artists and how that can give you an advantage when you decide to embrace creating your own videos. 2). Why video is the best tool to use when marketing your music and what it brings to your audience better than any other form of media out there. 3). Different types of video you can create and the socia…
Oct 15, 2018
Episode 18 - Using Facebook Ads To Reach New Fans
Episode 18 Welcome to the week’s podcast! For this episode, I wanted to dive further into Facebook Advertising. I have spent a little time in previous episodes talking about it but because there are so many aspects to running Facebook ads I felt it was necessary to at least dedicate an episode to set up the basics. As you already know Facebook is the largest social network in the world and the power that it gives you to find new fans is unmatched. Learning how to use this platform can supercharge your growth as an artist and it doesn’t take thousands upon thousands of dollars to do so either. In This Podcast You Will Learn 1). Why it’s important for artists to take on the role of “marketer” over their music and how Facebook Ads is the perfect tool for the DIY musician. 2). The difference between sharing posts from your artist page to your personal page and running ads to new untapped audiences who’ve never heard of you. 3). The difference between “warm audiences”…
Oct 8, 2018
Episode 17 - How To Stay Productive During Times Of Challenge And Tragedy
Episode 17 Greetings friends and thanks for swinging by this podcast, I really appreciate it. This episode hits close to home for me because I recently fell on some hard times. A personal relationship ended for me not long before recording this podcast and I will admit, this has been one of the hardest times for me in recent memory. It’s moments like this that give us our biggest obstacles and can really challenge what we think of ourselves. This is the reason why I wanted to film a podcast about how we can find ways to stay productive during time of tragedy or challenge. It’s a part of life and we all face times in our lives when we feel depressed, un-motivated, un-inspired and hopeless. Does this mean we should give up with our efforts to get our art scene, heard and noticed? No. It may be hard to stay a float but there are a few things we can do to try to maintain a productive schedule when times are bad. In This Podcast You Will Learn 1). What inspired me to film an epis…
Oct 1, 2018
Episode 16 - Which Social Media Platform Should You Use?
Episode 16 Greetings and thanks for swinging by this podcast! For this episode, I wanted to dedicate a full segment to discussing social media platforms and which ones you should be focusing to help get your music discovered and heard by the right people. Not all social sites are created equal and they all have pros and cons. Facebook, Instagram, Twitter, YouTube, Soundcloud, Snapchat and yes even LinkedIn. They all cater to certain audiences and demographics. They also all have their own etiquette as well so it’s be to know what to use and how to use them. In This Podcast You Will Learn 1). Why it’s important to realize that not all social media platforms are created equally. Learning the nuances of each can help you decide which is best for you and your audience. 2). Why it’s important to consider your ideal fan’s demographics and choose a platform that best fits them. 3). What makes using Facebook’s Ads Platform so powerful and how you can use it’s targeting tools…
Sep 23, 2018
Episode 15 - How To Stay Productive While Working Full Time
Episode 15 Greetings friends and thanks again for swinging by this podcast! This week I’m switching things up. As you can see I’m podcasting from my car because I wanted to reinforce the topic for this episode. How to stay productive even when you work full time or have a million other things in your life besides music. Work, family, friends, life. They all add up to a busy life and it can easily feel like your passion for music is slipping or you may feel like you’re not doing enough towards it. I’m here to tell you that it is possible. If you are focused and want it bad enough, you will be surprised as to what you can achieve. In This Podcast You Will Learn 1). Why I thought it was important to podcast while driving and how that relates to this podcast’s theme of staying productive towards your goals during a busy life. 2). Why keeping a schedule is so important and how it can help you stay on track or adjust when needed. 3). How finding a weekly workflow will help…
Sep 14, 2018
Episode 14 - How Much Should You Spend On Music Promotion?
Episode 14 Greeting friends and thank you as always for swinging by this podcast! Today I’m taking a look at one of the big concerns we have as artists and that is how much we should actually spend on promoting our music? If you’re like me and just about everyone else then you are on a budget. Trying to figure out how much to spend on advertising and WHERE to spend it can be challenging. Using platforms like Facebook and Instagram can be overwhelming and if you’re not quite sure how to get your music distributed through channels like these then it can be too easy to give up. We all want our music to be heard and waiting around for our latest video or song to go viral isn’t practical. So what do you do? In This Podcast You Will Learn: 1). Why learning how to promote yourself online using paid traffic is crucial to getting your music out to new fans. 2). How setting up a weekly or monthly budget ahead of time for promotion will help you be more efficient when you are ready…
Sep 10, 2018
Episode 13 - Tips On Planning The Best Shows With Your Fans In Mind
Episode 13 Thanks for swinging by this episode! This week I’m taking a look at a few things you can do to make your shows more enjoyable and memorable for your fans so that they tell their friends and have better chances of showing up at your next gig. We all want our shows to be memorable but if you don’t take the time to think out how you want the experience to be for your fans then you could be missing out on some key elements. Making sure the people who come to see you have a good time is key in word of mouth advertising because if they have a great time then they are likely to tell others about it. Over time this builds for you and you’ll be adding more and more people to your shows. So today we’re putting the fans first and looking at it from their perspective. Where do they want to go? Who do they want to see play with you? How much can they spend? We’re taking a look at all these things. —- In This Podcast You Will Learn: 1). Why it’s important to plan shows…
Sep 3, 2018
Episode 12 - Why The Heck Do You Need a Planner?
Greetings and welcome to this episode of The Songwriter's Podcast! In this episode I'm turning the script inward and taking a look at The Songwriter's Planner itself. Since launching earlier this year I've been very fortunate to have amazing feedback about my product. Both from social media and from customers. Since the planner has been out for a few months I wanted to share some of my thoughts about what I've learned from you out there and address your comments, questions and opinions. It's a been a full landscape of reactions to releasing a "Songwriter's Planner" and I felt it was overdue to talk about it and shine some light on the idea that started this whole thing for me in the first place and also address some of the negative comments I've been receiving. In This Podcast You Will Learn: 1). My original genesis for creating The Songwriter's Planner and my motivation behind it. 2). How valuable your feedback (both good and bad) has been to me during this first few months of…
Aug 27, 2018
Episode 11 - Is Having Your Own Website Still Relevant?
Episode 11 Hello! and welcome to this podcast episode. We’re talking about websites today and why they’re essential for every artists to have if you’re serious about growing a fan base online. With the dominance of social media platforms like Facebook, Instagram, Bandcamp and ReverbNation, it would seem like having your own website isn’t important for artists. However, there are superb benefits in having your own branded site that you just can’t get using privately owned social media sites. In today’s podcast I’ll be breaking down the biggest reasons why you should consider getting a site built if you don’t already have one. Or if you do already have one, here are some suggestions on how to make better use of it’s features to grow your fan base and keep them coming back every time. —- In This Podcast You Will Learn: 1). How having your own hosted website gives you complete creative control over your branding compared to sites like Bandcamp or ReverbNation which…
Aug 20, 2018
Episode 10 - The "Marathon Musician" Interview with Lee Perreira
How’s it going everyone and thanks for swinging by this podcast. In this episode I get the chance to interview one of my favorite Phoenix area singer-songwriters Mr. Lee Perreira. Lee is definitely one of the hardest working artists in a city of 5 million people! As a full time musician, he manages to stay busy year round not only as a performer for hire but also as an original artist on his own. He also recently released (as of 2018) his album “What’s That Got To Do With My Dreams” that has been tracking well on radio stations across the country. No easy feat for any musician. He has managed to build up a superb reputation for himself through constant gigging, networking, collaborating and just plain hard work. His work ethic is the perfect blueprint for anyone else looking to play music full time and make a living out of it. Also, this past year (2018) Lee took part in an annual full marathon race in Tempe, AZ and then, played a full set with his band immediately after…
Aug 13, 2018
Episode 9 - 3 Tips To Being More Productive As An Artist
Hello! and thanks again for checking out this podcast. In todays episode I'm going to be talking about the 3 essential things you can implement in your daily schedule that will help you be more productive as an artist. With a busy schedule, it can be a challenge to organize time to work on and promote you music. We all have things we wish we could get done but never seem to have the time to get them done. Writing, creating and promoting your music takes effort and making sure you have the tools in place to maximize your potential as an artist to get the best out of you is important. This episode is all about addressing this need to accomplish tasks throughout your day/week that eventually lead up to achieving the goals you set for yourself. In This Podcast You Will Learn: 1). The first thing you should do everyday that will get you on track to having a productive day. 2). How having a list of realistic and achievable tasks will help you avoid feeling overwhelmed. 3). What you n…
Aug 6, 2018
Episode 8 - Are Your Instagram Videos Getting Noticed?
How's it going and welcome to this episode of The Songwriter's Podcast. I'm a huge fan of Instagram videos and I think they're a great way to channel your talents across to a lot of people in a short amount of time. It also makes it easy for you to find new talent as well. However there is a downside to this. Because it's so easy to post videos on their platform, anyone can do it, as it should be. But not all music videos are created equally. If you want YOUR video to get noticed in a sea of videos then there are some things you might want to take into consideration when you're ready to film your next video. In This Podcast You Will Learn: 1). The 4 main components you should always include in your videos to make sure they have the best chances of being watched. 2). What you can do to engage people who are watching your video so you get more comments and likes. 3). A few things you can add to your video to make it standout in the hashtag search page so it has a better chance of…
Jul 30, 2018
Episode 7 - Secrets From the Studio - Guru Recording Engineer - Josh Rozenboom
Thanks for swinging by to check out this podcast! This week I’m proud to announce a great interview with one of my good pals Joshua Rozenboom. Josh is one of the owner/operators and chief recording engineers at SER Soundworks Recording Studio and Rehearsal Space in Chandler, AZ. A family owned business that’s open 7 days a week, they serve a huge portion of the Arizona music scene covering all needs from full service recording to hourly rehearsal space rentals. Josh is at the center of this operation along with members of his family managing recording sessions, rehearsal sessions and everything else that comes with running a business. With all of that business going on, Josh and his family have positioned themselves to be one of the most knowledgeable music based business owners in Arizona. On top of all that, he’s a killer guitar player and devoted family man. If you’ve ever wondered what it takes to run your own recording studio or thought about becoming a sound enginee…
Jul 23, 2018
Episode 6 - FOX 17 Nashville's "Rock & Review" - Interview w/ Eric Dahl
Hello! Thanks for checking out this podcast! I'm excited to introduce my guest on this week's episode. Published author, FOX TV Host, freelance writer, radio show host and musician Eric Dahl of Nashville, TN. I first met Eric online when he reached out and contacted me after seeing an ad for my planner. Since then I've been an avid follower of his numerous activities including hosting the weekly TV show on Nashville's FOX channel "Rock & Review", publishing his own books including "B.B. King's Lucille and the Loves Before Her", (https://www.amazon.com/B-B-Kings-Lucille-Loves-Before/dp/1936120410) writing gear review articles for the UK's Maverick County Magazine (http://www.maverick-country.com/), Collectible Guitar Magazine, Worship Musician, Reverb.com and many more! Eric also holds a music minor in Jazz/Classic guitar and avidly performs in his local church and other projects in and around Nashville. On top of all of this he is a devoted family man. With all of these things on h…
Jul 16, 2018
Episode 5 - Rating Ads On Craigslist "Musicians Wanted"
Jul 9, 2018
Episode 4 - Vagabond Songwriter From Asbury Park, NJ - Interview w/ Acoustic Artist Joseph Miller
Welcome to podcast episode #4! Thanks for swinging by this episode. I'm super stoked to introduce my second guest in my podcast series, singer-songwriter Joseph Miller from Asbury Park, NJ. Joseph is originally from upstate NY but moved down to this legendary music city to embed himself in the music scene. So far, he has been named the 2012 "Top Male Vocalist" winner by the New Jersey Acoustic Music Awards and has received multiple nominations from the Asbury Park Music Awards. Influenced by folk, soul, rock and blues, Joseph's music covers a wide range of musical styles. His latest album "Songs Of Travel For The Vagabond" is deeply rooted in American folk and laced with inspiring doses of his personality throughout. I was grateful to have the chance to chat with Joseph about his music and also "The Songwriter's Planner"! Joseph was one of my first pre-order customers upon going live earlier this year. Receiving great feedback from him about how it's been useful for his music and p…
Jul 3, 2018
Episode 3 - An American Musician In Europe - Interview with Solo Acoustic Artist Mike Mercier
Greetings, and thank for swinging by this podcast! Today I'm super excited to bring on the first guest to my podcast. A good friend of mine and my "Guinea Pig" interviewee if you will, solo acoustic artist, musician, singer - songwriter Mike Mercier. Back Story Mike and I go way back. He and I both played in the same working cover band here in the states for 6 years. He has been playing music in both original projects, cover bands and as a solo artist for the past 25 + years releasing multiple albums along the way. Most recently, he's moved his operation to Sweden to play music as a traveling solo acoustic performer. He is a full time musician (and has been for most of his career) and makes a living traveling across Europe playing gigs in just about any pub, bar, club or venue out there. His travels and experiences have brought him a wealth of knowledge in what it takes to play music full time either in the US or abroad and I couldn't think of a better person to kick off my first i…
Jun 25, 2018
Episode 2 - 4 Achievable Goals To Accomplish In The Next 6 Months
Welcome to The Songwriter’s Podcast Episode #2 This podcast originally started out as a blog for me. Matter of fact I had originally gotten through the whole thing and was ready to post it! But it was at this time I had set a goal for myself to start a podcast and I thought “Why not turn this into a podcast instead?” So here we are! Setting goals can be a tricky thing as an artist. If they are too “lofty” then we tend to get overwhelmed and lose sight of them. If they are too small they don’t push us forward enough to feel like we’re making progress. In this podcast I want to outline actual tangible goals that you can implement in a 6 month time frame that will help build your fan base, raise awareness about your music to possible new fans and help you feel fulfilled about your progress. Giving general advice is one thing, but suggesting real action is another. And that’s what I hope to accomplish here. Here’s what you can expect to learn in this podcast: 1). 4…
Jun 15, 2018
Podcast Theme - "Superflare"
Jun 14, 2018
Episode 1 - How To Make More Time To Get Things Done
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