In a sea of companies, you will always be bound to see another that is the same as yours. How, then, do you stand out? This episode’s guest, Orrin Klopper, found their very own blue ocean strategy: a guaranteed ROI for their clients. He joins Doug C. Brown to explain to us how they are making this work. Orrin is the CEO of Netsurit, which he co-founded 24 years ago during the lead-up to Y2K. With the amount of competition in the IT services business, they needed to disrupt themselves from within. He talks about navigating between the Blue Ocean and the Red Ocean, finding a way to differentiate in a competitive market, and taking the meaningful experiences you’ve had to help shape you, your business, and your success. Tune in to this great conversation and find out more about how you can rise to the top.

In this episode, you will learn:

·        The Blue Ocean vs. Red Ocean strategy

·        How Orrin came up with a blue ocean offering to differentiate their company

·        Critical success factors for any entrepreneur and salesperson

Orrin and Netsurit are offering a free technology ROI/automation assessment! Book your appointment here: https://netsurit.com/en-us/netsurit-innovate/#bookmeeting