Why do you need media exposure? Why is exposure valuable? Today, Yitzi Weiner, the Chief Editor of Authority Magazine, shares his wisdom on why and how you can get media exposure. The world is fascinated with trustworthy people. Yitzi adds that branding encompasses every single aspect of the company. Branding tells a story of what the company represents, what they stand for, and how trusted are they. Tune in to this insightful episode to learn more from Yitzi Weiner.

In this episode, you will learn:

> How to get media exposure?

> The difference between earned media and paid media.

> Why is exposure valuable?