If you want to get more prospective business out of your current client base, bombarding them with automated marketing messages may not capture their attention. What you should be focusing on is bringing back humanity to your customer service and make them feel valued and cared for. Doug C. Brown interviews Alex Levin from Regal about the significance of customizing messages and maintaining a genuine relationship with clients to achieve consistent positive ROI.

In this episode, you will learn:

• How to retain and gain clients simply by setting up a relevant and understanding customer service department
• How to proactively reach out to your client base as most business transactions now happen online
• The most effective way to approach prospective clients that will lead to sales