777 – Fish Where The Fish Are
31 min
Your content can be everywhere online, yet not get the results you’re after. James Schramko and Valher Media's Charley Valher suggest a different approach.
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Marc Guberti - A Complete YouTube Success Roadmap
We first heard about Marc Guberti from our Facebook group, where people were singing his praise as the go-to guy for YouTube tactics and growth strategies. Marc is a content machine, having already published 30 books at a young age, has another one in the works, and is growing two YouTube channels at a rapid pace. On the show today, he spills the goods on how to gain traction fast with your channel, as well as best tactics for your description, comments section, thumbnails, end cards, and titles. We also chat about how he puts the tools he uses the most to work and how he’s able to publish such a huge amount of books in quick succession. After you’ve listened, round out your YouTube insights listening to our previous episodes with Aaron Biblow & Triston Goodwin and their flywheel strategy and with Tobias Rauscher where we dive into his YouTube satellite strategy. “If you can weave current events into your channel content, it does give you a lot of potential search traffic..and if you can tie into a current event, which is easy to do with an investment channel, you can get some of that initial momentum.” - Marc Guberti Some Topics We Discussed Include: * Topics to help you gain momentum with YouTube traffic fast * How to get to the point where you can monetize your channel the quickest * Tactics for finding keywords, tags, and best practices for your descriptions * How to leverage YouTube with your podcast * What makes a great thumbnail * The beauty of using hashtags and why they are not just for Twitter! * Best use of cards for keeping viewers on your channel * Figuring out the YouTube algorithm and what metrics they want to see which will propel your channel quickly * Marc’s strategy for getting his books created and out into the marketplace fast Resources From : * Breakthrough Success podcast * MarcGuberti.com * Marc Guberti on Medium for investing content * Beat The Market YouTube channel * Marc Guberti on YouTube References and Links Mentioned: * vidIQ * Tube Buddy * Canva * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. * The Video Flywheel Strategy for YouTube - Aaron Biblow & Triston Goodwin * The YouTube Satellite Strategy - Tobias Rauscher
1 hr 4 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Why Do Great Digital Agency Employees Leave?
Are you making the right hires for your agency team? Do you feel like your best agency employees don't stick around long enough? Most of your agency's success comes down to the people you surround yourself with. Hiring a team that supports your vision and grows with the agency is the key to success. In today's episode, we'll cover: * Does your agency foster career growth? * 3 strategies to help your agency succeed early. * How to find the right team members that will stick around. Today I sat down with Tom Yawney, director of business development at The Influence Agency, a digital marketing, and creative agency. After realizing there was no longer room for growth in his previous agency, Tom and his partners decided to start an agency of their own. He's here to talk about why he left his previous agency, what he's doing differently, and key strategies he has learned along the way. Does Your Agency Foster Career Growth? Have you ever spent time and money building a team, only to watch them one by one walk away? Are you struggling to understand why your top-performing team members don't seem to stick around? Tom says he never dreamed of being an agency owner, but he reached a point where there was no longer room for growth. As an agency owner, you need to provide opportunities for your team to bring new ideas and value to the agency. Your team should never feel like they are, as Tom felt, "stuck in a dead-end job." Too many agency owners have this hierarchy where they feel they know everything and just assign tasks. If you have ever uttered the phrase, "This is how we've always done it," it's probably time to make a change. Good employees get bored if they aren't given opportunities to challenge their evolving skills. If you hire the right people, it's your job to make sure you don't demotivate them. 3 Strategies to Help Your Agency Succeed Early Starting an agency is hard and those who don't know what they are doing can quickly fail. Tom says his agency's success is part strategic, part circumstantial. So what went right? * Knowledge in sales: Obviously sales are important to agency growth. At The Influence Agency, all four founders had a background in sales. It is possible to succeed without a background in sales, however, and most of the time an owner's passion is enough to create the sales hustle necessary for success. * Complementary skills: Tom and his partners quickly learned they had skills that would complement each other. This meant they could take care of a lot of the work themselves instead of contracting out. This allowed the agency to save money and start some financial momentum. * The right team: Your first few hires are one of the most important decisions you will make when you are first starting out. It's easy to get enamored by unique skills or an impressive resume, but Tom says you should hire for culture first. Is the person supportive? Do they bring good energy? Are they the right fit? When you bring on the right people, they can help take some of the pressure off your shoulders. How to Find the Right People for Your Team So how do you know if someone is a good fit? The most important thing to look at is character. This can be a little tricky, especially at the interview stage where the goal is to impress. At this stage, you want to look at thought-process, mindset, and attitude. Ask questions that will give you insight into someone's character: * Tell me about a manager you enjoyed working for; what worked? * How would you handle certain situations? * What do you like to do for fun? (I like to start with this one because it helps the person feel more relaxed). It's important to find a fit that is good for the agency and for the employee. This means you need to be transparent about the position the person will be entering as well. Culture and growth can have a big impact on the happiness of your team and your agency's success. When your team members feel valued and are given opportunities, they'll be more motivated to help your agency grow. Want to Scale Your Agency's Media Buying? Our sponsor, BuyerTool is a new tool agencies use to manage more ad accounts and clients. BuyerTool automatically builds your dashboard! It allows you to manage all of your ad accounts, team members, and clients from a single UI. Your team can do in minutes what used to take experts hours to accomplish. If you want to drastically streamline your media buying operations visit BuyerTool.io/Swenk and get a free 2-week trial just for Smart Agency podcast listeners.
24 min
The Ultimate Entrepreneur
The Ultimate Entrepreneur
The Abraham Group
263 - What Is Stopping Smart People From Implementing Life and Business Improving Optimizations? with David Beale
Get the Exclusive Executive Whole Life Coaching offer from David here: https://www.insideoutleadershipgroup.com/ In this episode, Jay has a pre-interview conversation with David Beale, and the insights and reflections were profound. David Beale is an executive coach who supports his clients with leadership development, team building, public speaking, training, management, and business consulting. David shares what he discovered while doing a deep-dive into the consulting space and why he believes people never reach their full potential. You’ll learn why his measure of success isn’t just performance-based but also takes into account happiness and fulfillment as well. Listen in to learn how to build your “sage” muscle in order to become a better leader, how to adopt the principles of Positivity Intelligence and apply them in your own life, and how these concepts can act as a multiplier in your life and business. 00:00 - 08:00 - Introducing David, his deep-dive study into the coaching world, human psychology, how to change your operating system, and what he has learned. 08:00 - 11:00 - On performance enhancement, achievement, happiness, and fulfillment, being in the “sage” perspective, and how to be a better leader and human being. 11:00 - 18:00 - The multiplier effect of PQ, how to get out of your own way, his program and its discovery phase, and what his clients are trying to accomplish. 18:00 - 27:30 - On getting trapped in the matrix, the three ways the judge shows up, and the issue being lack of attention (not time). 27:30 - 35:00 - The ways we limit ourselves from going deep, ways we hold ourselves back, coaching vs consulting, and how to get a sustainable performance exchange.
39 min
The Art of Online Business
The Art of Online Business
Rick Mulready
“Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon
Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020. My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them! Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021! On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz. On the Show Today You’ll Learn: * How Kate got into the race car business after getting her degree in interior decorating * What really opened her eyes to the amazing opportunities available in the online space * The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business * What the process of launching her first course looked like, and why she says that creating it was the “easy part” * The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one * All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate * What to consider when determining what audiences to target and messages to use with them * The challenges Kate faced in her marketing to her own niche * How Kate is continuing to build her email list Links & Resources Mentioned in this Episode: https://rickmulready.com/targetingworkshop https://katedillon.com/ https://katedillon.com/courses/ https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing https://www.instagram.com/katedillon/ https://www.facebook.com/katedilloninc/ https://twitter.com/KateJDillon https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ https://crateinsider.com/ https://www.instagram.com/crateinsider/ https://www.facebook.com/Crateinsider/ https://twitter.com/CrateInsider https://socialcurator.com/ https://easywebinar.com/ Full show notes available at www.rickmulready.com/447
1 hr 2 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
280: The 2 Hour Makeover: Quick Tips to Improve Your Email Marketing and Drive More Revenue
Are you ready to improve your email marketing and stop leaving money on the table? Today I'll show you how. Last year one of my clients had a brand new Klaviyo account -- zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,000 in revenue from email. Inspired by this experience, I hosted a live training in The Coalition on how to improve your email marketing, and today I'm sharing that training with you. We cover common mistakes people make when setting up their Klaviyo account, how to increase your email lead flow, building and optimizing your email templates, the most important emails to send, and what’s working right now to generate more revenue from email. If you want some quick, actionable wins you can implement in your email marketing today -- don't miss this episode. Episode Highlights * 8:20 Improving your email marketing and generating $10k in revenue in 7 days * 10:11 How to ensure Klaviyo is properly connected to your site * 14:02 Creating an on-brand email template * 16:22 How to increase your lead flow * 18:35 Choosing the right email pop-up provider * 21:03 The two biggest revenue-generating email flows to focus on * 23:56 How to set up email marketing tests to determine what works * 27:16 What’s working with email marketing today * 30:26 Our formula to make more money from email marketing * 32:55 Why you should start sending more emails (and why you can't send too many Links and Resources: * Recharge * Justuno * Privy * Klaviyo * AppSumo * Stamped.io * Judge.me * Soapbox * The Coalition * Brand Growth Experts * @a_brawn on Twitter * Review or subscribe on iTunes
35 min
I Love Marketing
I Love Marketing
Joe Polish and Dean Jackson
Who Not How: The Formula For Achieving Bigger Goals With Dan Sullivan, Dr. Benjamin Hardy, Joe Polish, and Dean Jackson - I Love Marketing Episode #385
Achieving bigger and better goals doesn’t have to mean more work, more stress, or even more knowledge to get it done. Listen in as Ben Hardy, Dan Sullivan, and Joe Polish share a simple formula to skyrocket your success. Here’s a glance at what you’ll learn from Ben, Dan, and Joe in this episode: * The fastest way to make your visionary goals happen WITHOUT having to know “How” to make them happen. * The story behind the creation of Dan and Ben’s new book, "Who Not How?" * What you can do to make sure every working relationship you have is productive, simple, and fun. * The two Entrepreneurial attitudes you need to increase your capabilities and your confidence. * How to focus on your greatest passions, experience extreme flow and creativity, and get effortless results. * Dan reveals the most important collaboration in his life and Business and WHY it works so well. * The most common mistakes people make when trying to collaborate with other people (and what to do instead). * Why “Who Not How” is one of the fastest, most effective methods for getting BIGGER, BETTER RESULTS. * Dan talks about the connection between focusing on “Unique Ability” and finding the right WHOs. * Take THIS action if you’re doing work you DON’T like but you want to HAVE MORE FREEDOM. * How to do more of what you love, access almost any capability, and make your goals happen faster. * The courage of committing to your “Unique Ability” (and how it makes your life 10x better). * Why Entrepreneurs are motivated by “Freedom” and how it can lead you to your PURPOSE.
1 hr 35 min
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce Podcast
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
E348: 4 Amazon Advertising Methods and How Much You Should Spend on Them
Welcome to Episode 348 of the EcomCrew Podcast! It’s Dave here! I’m taking over the podcast recording today to share with you some advertising methods you can use after the busy season is over. I know you’re still tired with all the preparations for Black Friday and Cyber Monday, and it’s not the best time to experiment with your ad campaigns. But after the dust has settled, you might want to try out these methods to see how they work for you. Over the years, we’ve seen improvements in Amazon ads, but they are getting more complex and more expensive. So aside from knowing which method to use, you should also know how much you should be spending on them. Timestamps: * Amazon changes that affect advertising costs and methods - 2:20 * Pages that Amazon advertises on - 3:50 * The new default metric on Amazon ads - 5:05 * Method #1: Sponsored Brands Videos * The need to invest in high-quality video ads - 9:40 * How much to spend on Sponsored Brands Videos - 10:15 * Method #2: Sponsored Display ads (Product Targeting) - 11:43 * Method #3: Sponsored Display ads (Views Remarketing) - 14:55 * The problems with Views Remarketing - 16:34 * How much you should spend on Views Remarketing - 19:20 * Method #4: Ads on NARF listings - 20:43 If you want to know more about these methods, check out the article I wrote. It goes into much more detail about each ad option. If you have any ecommerce-related questions you’re dying to ask us, you can do so live on December 1 at 10 AM (PST). This webinar is usually for Premium members only, but we’re offering it to you for free as we reopen EcomCrew Premium one last time in 2020. Also, please take time to leave us a review over on iTunes if you like this episode or the podcast in general. Happy selling!
27 min
Business of eCommerce
Business of eCommerce
Charles Palleschi
Using Pinterest to Increase eCommerce Sales (E150)
Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.
43 min
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