Product Startup
Product Startup
Nov 3, 2021
100: Pitch Deck Storytelling for Hardware Funding
Play • 32 min

Donna Griffit helps write pitches for hardware startups and small manufacturing companies to raise millions of dollars in funding. Before working with small product businesses, she used to do corporate pitch investment decks for Samsung, Cisco, Microsoft, Google, Visa, and more. She has raised over $300 million for hardware companies alone. Today Donna is going to share some valuable knowledge on how inventors, startups, and small manufacturers should think about how to write a perfect investor pitch through storytelling, and what specific story model to use to land the big bucks.

Today you will hear us talk about:

  • There’s simply a lot of funding activity right now.
  • The importance of telling a story.
  • The formula for a great story.
  • Relevance is key, why should an investor invest today as opposed to later.
  • Find how you fit in three trends: Social, regulatory, and big things happening in or around your space.
  • Bring undeniable value to the potential investors.
  • Stories have both resonance and a structure, both are key.
  • Use your personal story as part of the story.
  • The framework: The pain/need/opportunity, then the hero, then the business potential, then the vision for the future.


Donna Griffit Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

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