Product Startup
Product Startup
Oct 13, 2021
097: How to Overcome Product Buyers’ Objections
Play • 42 min

Will Russell is the Founder of Russell Marketing, a New York marketing agency that specializes in launching new consumer product inventions. He is also a fellow writer with me for Forbes. Today Will is going to share some valuable knowledge on how inventors, startups, and small manufacturers learn to identify the main consumer buyer objections when purchasing your product, then how to overcome those objections when you launch your product to the market for the first time.

Today you will hear us talk about:

  • What are the types of buy objections when selling B2C
  • Omnichanel product launch strategies
  • Lots of the strategies today can be used in many sales strategies, including B2B
  • How to create launch systems
  • Cost, positioning, brand, technical, apathy


Will Russell / Russell Marketing Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

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