Product Startup
Product Startup
Nov 24, 2021
103: How to Get a New Product’s First B2B Sales
Play • 27 min

Patrick Daly is the author of the book Just Start Up. He has built over 20 products from invention idea to market over the past 25 years. Today Patrick is going to share some valuable knowledge on how inventors, startups, and small manufacturers can get their first products sold by selling directly to other businesses such as wholesalers, retailers, distributors, or other brands, and then how to accelerate your ongoing product development and sales through those channels.

Today you will hear us talk about:

  • How do you start selling B2B (Networks and referrals)
  • Watch out for exclusive deals, they are great, but there are ways to protect yourself
  • Speed is critical (startups should be speed boats) Speed boats vs Super Tankers
  • Retain your identity, even with licensing or white label sales
  • Only then, switch to reaching out to cold prospects, but do it via phone
  • Think of innovation at all levels (Different Selling Point)
  • Listening to your buyers
  • Planning forward
  • Connecting engineering with sales


Patrick Daly / Just Start Up Book Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

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