Welcome to the 62st episode of Breaking Banks Europe – where we are “Talking Gamification” with experts Jasmin Karatas and Philipp Wagner, and with a special participation of Matthias Kröner. This week we are moderated by Paolo Sironi, that personally took an interest on the topic on his literature (http://amzn.to/38Xvlyb). But that does this concept implies for consumers, how to understand its potential and still be wise when using it on financial products? All about this, in this week’s episode.
More on our guests:
Jasmin Deniz Karatas is on a quest to lead Gamification and Behavioral Design to success. Trained as a product designer and armed with more than 7 years of experience in service design, as well as founding her own Startup “Myndset”, Jasmin follows her ambition to inspire people with passion and emotions. Fascinated by the worlds behind the screen, she explores which decisive role emotions play in games, and how games have the power to change our world, bringing back fun and excitement into reality. Imagine what long nights at the library or tiring meetings at work would be like, or how we could make a contribution to solving important problems such as environmental pollution – if reality was more like a game!
Expert Game User Research and User Experience via quantitative -and qualitative research design, data analytics & multivariate data analysis. Over 15 years of experience in video game research with various senior mgt. positions at leading research companies Forrester & GfK with focus on gaming industry and digital transformation. Worked on global game player research projects with game publisher such as EA, Konami, Ubisoft, CCP and more.