May 18, 2022
How AI is being used to combat the counterfeit boom
Counterfeit products are everywhere these days. From designer sneakers to children’s toys to batteries, the rise of e-commerce has made it easy to sell knock-offs, and difficult to track the source. The cost to business is massive. In 2020 alone, US customs and border protection agents seized counterfeit goods with a value of nearly $1.3 billion. In this episode, host Tori Weldon looks at the problem of identifying counterfeit product listings, and how AI technologies like natural language processing and machine learning are being adopted to help find the fakes.
You’ll hear from Aaron Muderick, founder of Crazy Aaron’s Thinking Putty and Board Chair for The Toy Association, about how he discovered his putty was being counterfeited, and from lawyer David Lipkus, who specializes in counterfeiting and has represented countless large and small companies in their pursuit to enforce their IP rights. You’ll also hear from the technologists at KPMG who have been working to develop a way to identify potential counterfeit products, through AI and other technologies, including Swami Chandrasekaran, Managing Director and Head of Solution Architecture & Global Cloud CoE, and Kelly Combs, a Director in Emerging Technology Risk.
Speed to Modern Technology is an original podcast from KPMG. For more details on this episode, including transcripts, links and speaker bios, go to https://listen.kpmg.us/TechPodcastCounterfeit.